Norml Studionorml.studio
Homepage Concept

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Prepared {{ date }} · norml.studio

Concept preview
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{{ brand.name }} current homepage {% if analysis.observation is defined and analysis.observation.annotations is defined %} {% for ann in analysis.observation.annotations %}
{{ ann.text }}
{% endfor %} {% endif %}
What we noticed

We looked at your homepage closely.

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The Concept

Homepage concept for {{ brand.name }}

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{{ brand.name }} redesigned
Before & After

The hero, rewritten

Before
{% if hero_original %}Original{% else %}Original{% endif %}

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After
{% if hero_mockup %}Redesigned{% else %}Redesigned{% endif %}

{{ analysis.hero_dissection.new_headline if analysis.hero_dissection is defined else analysis.hero.headline }}

{% if analysis.hero_dissection is defined and analysis.hero_dissection.copy_rationale is defined %} {% endif %}
What we built

Three decisions that change everything

{% if analysis.what_we_built is defined %} {% for item in analysis.what_we_built %}
Decision {{ loop.index }}

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{{ item.description }}

{% endfor %} {% else %}
Decision 1

We rebuilt the hero

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Decision 2

We rewrote the copy

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Decision 3

We added what was missing

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{% endif %}

Next steps

{{ analysis.next_steps.deliverables if analysis.next_steps is defined else "Review the concept and agree implementation scope." }}

{% if analysis.next_steps is defined and analysis.next_steps.price %}

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{% endif %}{% if analysis.next_steps is defined and analysis.next_steps.timeline %}

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{% endif %}

Review the concept

Confirm the content, design direction and scope before implementation.

Created with Website Mockup by Norml Studio.