01
The source of truth about you.
People either find nothing about you — or whatever someone else wrote. Now you decide what buyers read, what gets explained, and how it sells.
The website for B2B companies.
For B2B companies with complex offers and long sales cycles.
Positioning & website content — your story, organized
Brand & design system
The website — designed, written, built
SEO foundation — in from day one
The site describes you — it doesn’t sell you.
01
Sales answers the same basic questions on every call.
02
You think twice before sending someone the link.
03
Buyers can't tell you apart from the other tabs they have open.
04
New pages wait on developers. Campaigns start from a blank page.
05
The last redesign is already due for the next one.
Most “sales problems” are website problems.
One rebuild, four jobs done.
02
A sales tool.
Pages your reps send before the call, after the call, and on objections. Calls start at specifics, not basics.
03
A content foundation.
Templates and components. New pages stop being projects — your team publishes without us.
04
A growth surface.
SEO architecture built in — structure, speed, schema — so organic growth compounds.
Five steps, one team, one pass.
01
Positioning & website content.
We shape and organize your positioning with your team — into messaging you'll reuse everywhere: site, ads, decks.
02
Brand direction.
Decided together in a workshop. The right level of serious for the buyers you want.
03
Page system.
Structure built around how buyers evaluate — proof where doubt shows up, templates that make new pages cheap.
04
Build & launch.
Fast, stable, on WordPress your team owns and runs.
05
Enablement.
Training and docs. Your team operates it — we stay only if wanted.
Two sprints. Six months.
Six months, packed into two sprints. It opens with a $6,000 first month — positioning, design direction, and the plan — then you decide whether to build. You're live at the end of month three.
Solid launch
Sprint one — live at the end of month three
Opens with a $6,000 first month: positioning, design direction, and the plan. Then you decide, and we build the base that carries your offer.
01Positioning & planning — with your team
02Sitemap & design direction
03Design, build & launch — a live site, up to five pages
The full system
Sprint two — months four to six
The website expands on the same foundation — scoped during month one, so nothing about it surprises you.
04Expanded content — solutions, industries, case studies, blog
05Design, motion & every page-type template
06SEO foundation, brand & design system finalized — handover
The full program typically lands at $50–75K — scoped exactly in the first month. Run the two sprints back to back for a six-month build, or pace them across budget years.
Fast. Expensive. Done once.
After the six months, it’s yours.
Keep it running
Norml Care handles QA, fixes, and the small changes a live site needs — a flat monthly fee, your team never blocked on us. See Norml Care
Keep it growing
Technical SEO, content, and authority building as an ongoing retainer — the engine that turns the site into pipeline. See the SEO track
Complex offer. Long sales cycle. High stakes.
01
The complex product.
What you sell takes a meeting to explain. The site should do the first half of that meeting.
02
The scaling team.
Outbound is on, sales is hiring, and every rep tells the story differently. The site should be the version everyone points to.
03
The grown-up business.
Years of revenue on referrals. The company matured; the website stayed at “we exist.”
Not for style-first sites, button-color CRO, or a quick early-stage page — vibe-code that with AI and come back when you stall on sales.
The things people ask.
Do you create our positioning?
We help you shape it. If you have positioning — even rough, even only in the founder's head — we organize and sharpen it into artifacts your team can use. If you genuinely don't have one, we can help create it — that's a separate engagement before this one.
This is the high end of the market. What's the difference?
Cheaper builds are cheaper upfront. You pay later — rework, patchwork pages, vendor coordination, a sales team still explaining everything live. Here one senior-led team ships positioning, design, build, and SEO as one system, once.
Why start with a paid first month instead of just building?
Because the first month is what makes the build exact. It locks positioning, design direction, and scope, and turns the program range into a real price. If it doesn't land, you stop after one month having spent $6,000 — not a sprint.
Can we stop after the first sprint?
Yes. You'll have positioning and branding done and a live site of up to five pages at the end of month three — a real launch on the right foundation, honestly under-built next to the full system. The second sprint is where it bakes fully; you decide with the site already live.
What moves the price between $50K and $75K?
Scope and pace. Page types, content volume, integrations — and how fast you want to move. Some ship everything in six months; some plan the same work across two or three budget years. Appetite and budget set the tempo.
Why WordPress?
It's the solid, long-term, non-risk choice: stable, flexible enough for a marketing site of any complexity, easy for your team — and you own it, so no platform dictates its technology or pricing to you. We use more modern stacks where there's a real reason.
Do you use AI?
Yes — AI-first processes speed up design and development, led by senior specialists. Speed without losing ownership or quality.
We already have a site — can't we just tweak it?
Sometimes. If the problem is structure, positioning clarity, and proof placement, tweaks don't fix it. Send the link — we'll tell you honestly which case you are.
What happens after launch?
Your team runs it — training and docs included, no dependency on us. When you want to expand, we run structured expansion sprints, or your people take it from there.
The goal isn’t to impress. The goal is to make the right buyer confident.
B2B Website
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