Information architecture
The page map your product actually needs, not the one the template came with. Which pages exist, what each one is for, how they link.
Website design agency for SaaS companies.
Norml designs and ships the website your product company is judged by — the architecture, the design system in Figma, and the build. For teams raising a round, launching, or replacing a site that no longer matches the product.
A few clients we’ve worked with
A SaaS website carries two jobs at once, and most carry neither well.
It has to explain a product that changes every sprint.
It has to survive investors running due diligence and procurement checking whether you look like a real company.
The template was picked before the product had a shape.
Pages were added one at a time, by whoever had the deadline.
The copy still describes the version that shipped eighteen months ago.
What a SaaS website engagement includes.
Six things, in the order we do them. Every engagement starts with an agreed page list and the material already available; Norml can take the complete scope or work alongside your content and development teams.
Messaging and page content
What the product does, said in the words your buyer uses. Written against the real product, not the roadmap.
Wireframes
Structure agreed before anything is styled, so design review is about design and not about what belongs on the page.
Design system in Figma
Components, states, responsive rules. The thing that keeps page ten looking like page one.
Interaction and motion
Product demos, feature reveals, pricing comparisons that work without a sales call.
Build and handoff
Next.js with Sanity, or WordPress. Editable by your team, not dependent on us.
What you get.
The exact page count depends on the product. A typical SaaS engagement hands over the following:
- 01
A page map you can hand to anyone — every URL, its job, and what links to it.
- 02
A Figma design system with components, states, and responsive rules.
- 03
Page content written against the shipped product.
- 04
A built site on Next.js and Sanity, or WordPress — your team edits it.
- 05
Analytics and Search Console configured on day one, not after launch.
- 06
A handoff session and the files, so nothing about the site depends on us staying.
Our process
How a SaaS website engagement runs.
Discovery
We read the product, the analytics, and the sales calls. Not a questionnaire. You get the diagnosis — what the current site does and doesn’t do.
[ 01 ]
Architecture
Page map, URL structure, and what each page has to prove. A sitemap you can argue with before anything is designed.
[ 02 ]
Design
Wireframes first, then the system in Figma. Components and states, not a stack of static screens.
[ 03 ]
Build
Next.js with Sanity, or WordPress. A site your team can edit without a developer.
[ 04 ]
Launch
Redirects, analytics, Search Console, speed. Launch without losing the rankings you already had.
[ 05 ]SaaS website questions.
What is a SaaS website design agency?
An agency that designs and builds the marketing site for a software product — the pages buyers and investors read before they ever see the app. It’s a different job from designing the product interface, though the two have to look like the same company.
What is the best website builder for a SaaS company?
For most SaaS companies it’s a headless CMS with a React front end — we use Next.js with Sanity. It keeps the marketing site fast and lets your team publish without a developer. WordPress is the right answer when the team already knows it and the site is content-heavy. Drag-and-drop page builders are the wrong answer for a growing SaaS site: they get slow, and nobody can maintain them.
How much does a SaaS website cost?
Norml publishes its rates on Clutch — $50–$99 per hour with a $5,000 project minimum. A full SaaS website — architecture, design system, content and build — sits well above that minimum. We scope after discovery, not before.
How long does it take?
For InheriNext we mapped 50+ pages and delivered production wireframes in two months, launched before their San Francisco conference. That’s a fast track with a hard date. A normal engagement runs longer because content is the slow part, not design.
Can you redesign our site without losing our search rankings?
Yes — that’s a planned piece of work, not a hope. Redirect mapping, URL parity, and Search Console monitoring through launch. It’s the same discipline we use on our own site.
Do we need to rebuild the product interface too?
No. The marketing site and the product are separate jobs and can be done separately. We do both, and the design system is what keeps them recognizably the same company.
Website 2.0 combines strategy, design, development, and launch in one engagement — the same process behind InheriNext, Stevens, and DoorKnockPro.