Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
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We redesign websites that have expanded through additional menu items and shared pages serving too many purposes. The replacement organizes services and audience needs into a clearer structure while preserving useful content and established URLs.
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Revise the page system while accounting for existing content, URLs and working enquiry paths.
We do not have an office in Gateway. The map pin marks our Florida office in Fort Myers. We can work with teams in Gateway from that office.
Navigation reflects the order services were added
Audience-specific questions are buried
Existing service URLs lack a migration decision
The work begins with an inventory of services, pages, forms, and URLs. We map the proposed hierarchy, design representative layouts, and connect each page with a relevant next action. Migration checks cover retained destinations, redirects, mobile navigation, and enquiry delivery. Your team reviews the distinctions between offers before the revised structure is published.
Identify useful pages, search entry points, forms and components before replacing them.
Decide which page roles stay, change or merge and record the reasons.
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Specify URL mappings and acceptance checks for the agreed implementation.
The approved scope determines the final deliverables:
An inventory of pages and functions to retain or change.
An approved page map and representative wireframes.
Responsive page designs and reusable component rules.
A redirect and launch-check specification for the build team.
Our process
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]Review new layouts with actual service copy and proof.
[ 03 ]When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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