Existing-site audit
Inventory pages, content, forms, integrations, and available performance data before defining the redesign scope.
Website redesign with the existing site accounted for.
Norml redesigns B2B websites around current business needs while accounting for the content, URLs, integrations, and publishing workflows already in use. The work can include strategy, copy, design, development, migration, and launch.
Book a callA redesign changes more than the way pages look.
Your company’s services or positioning have evolved since the last website launch.
Visitors need a clearer route through a growing set of pages.
A new design needs to work with established content and search landing pages.
Your team wants to improve publishing without losing important functionality.
A platform change requires a controlled plan for content, redirects, and release.
What our website redesign services include.
We start by identifying what the existing website must preserve and what needs to change. The agreed scope covers both the new experience and the transition, including responsibility for content, search checks, and connected systems.
Content and architecture
Reorganize the page structure and plan which content is retained, rewritten, merged, or removed.
Responsive website design
Develop wireframes, page designs, and reusable components around the approved content and brand direction.
Website development
Build the agreed templates and CMS structures, with the editing workflow and integrations needed by your team.
Migration and search checks
Map changed URLs, prepare redirects, carry over required metadata, and verify indexability and sitemap coverage.
Launch and handover
Coordinate the release checklist, test important journeys on production, and hand over the website and publishing guidance.
Website redesign deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
An existing-site inventory and preservation plan.
- 02
An approved sitemap and content change map.
- 03
Responsive page designs and reusable components.
- 04
The developed website and agreed CMS structures.
- 05
A migration, redirect, and launch checklist.
- 06
Production verification and team handover.
Our process
How our website redesign process works.
Review the current site
Identify valuable pages, existing journeys, content ownership, integrations, and known limitations.
[ 01 ]
Agree the new structure
Define the audiences, page inventory, content changes, and functional requirements for the redesign.
[ 02 ]
Write and design
Prepare approved content and responsive layouts with the evidence and interactions each page needs.
[ 03 ]
Build and migrate
Develop the site, transfer the agreed content, and test redirects, forms, metadata, and CMS editing.
[ 04 ]
Release and verify
Launch the approved website, check critical production behavior, and confirm ownership of ongoing support.
[ 05 ]Website redesign questions.
Can you retain the current brand?
Yes. A redesign can preserve the visual identity while improving page structure, responsive layouts, content, and publishing. Brand changes are agreed explicitly.
Do we need to change platforms?
Not necessarily. We review the current platform against the requirements before recommending whether to retain or replace it.
Can you preserve existing search traffic?
We plan the migration to reduce avoidable disruption through URL mapping, redirects, metadata, and launch checks. Search traffic and rankings remain subject to search-engine behavior.
Can parts of the website stay as they are?
Yes. The scope can preserve selected pages, systems, or content. We document the boundaries and test how the retained and rebuilt areas work together.
Will our team be able to edit the new site?
The CMS and reusable page structures are planned around agreed editing needs. Handover covers the publishing tasks your team is expected to manage.
Website 2.0 combines strategy, content, design, development, and launch in one website engagement.