The ad and the page agree
The page is designed around the specific audience, traffic source and offer, so the visitor is not asked to re-orient on arrival.
Design a landing page around one clear action.
Norml designs campaign and product landing pages with a focused message, relevant proof, responsive layouts, and a clear next step for visitors.
A few clients we’ve worked with
What we do
Norml designs campaign and product landing pages with a focused message, relevant proof, responsive layouts, and a clear next step for visitors.
A campaign page needs to match the offer that brought visitors there.
A specific offer needs more focus than the homepage provides.
Your campaign needs a page with one primary action.
The page must explain a technical product before asking for contact.
Mobile visitors need a clear path through the content and form.
What a campaign page has to earn.
A landing page is the only page where the traffic is paid for. If it does not match the promise that brought someone there, the spend is already lost.
One decision per page
Message, evidence and form are composed around a single intended action instead of competing for attention.
It can actually be built
The design accounts for the form requirements and the system that has to host it, so it ships in time for the campaign it was made for.
What our Landing-page design services include.
We define the page around the audience, traffic source, offer, and intended action. The design connects the message, evidence, and form requirements in a layout that can be implemented on your website.
Page brief
Clarify the offer, audience, traffic source, primary action, and information visitors need before taking it.
Content structure
Arrange the explanation, benefits, proof, objections, and action in a deliberate reading order.
Responsive design
Design desktop and mobile layouts using your brand and existing website components where appropriate.
Implementation handover
Document form states, interactions, assets, and layout behavior for the development team.
What clients say.
Reviews from the companies that hired us for this kind of work.
Read every review on Clutch“They met all our expectations by providing great strategies based on our needs.”
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
Landing-page design deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
A landing-page brief.
- 02
A section-by-section content structure.
- 03
Desktop and mobile Figma designs.
- 04
Form and interaction specifications.
- 05
Assets and development handover notes.
Industries
Our process
How our Landing-page design process works.
Define the conversion task
Review the campaign context and agree what the visitor should be able to do.
[ 01 ]
Structure the page
Plan the explanation, supporting evidence, and placement of the action.
[ 02 ]
Design the layouts
Develop the visual hierarchy and responsive behavior in Figma.
[ 03 ]
Prepare the build
Review the design and resolve implementation questions before handover.
[ 04 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Other services we offer.
Norml plans, writes, designs, builds and maintains websites. Each service can be taken on its own, or combined into one engagement.
See all services
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLanding-page design questions.
Is copywriting included?
Copywriting can be part of the scope. If your team supplies copy, we review it for the page structure and design requirements.
Will you build the page too?
Development and publication can be included, or we can hand the design to your existing developers.
Do you run the advertising campaign?
This service covers the landing page. Campaign management is outside the page-design scope.
Can we test different versions?
We can design defined variations. Test setup, traffic requirements, and measurement need a separate plan.