Stevens Industries
Machine Learning-Powered Estimation Software
A web studio for logistics, where the site has two jobs and most sites only do one.
A freight website is selling to shippers and recruiting drivers at the same time, and the second one is often worth more. Norml designs and builds the structure behind both — the service architecture, the quote route, the application flow, and a site your dispatch office can keep current.
A few clients we’ve worked with
What we do
Logistics and trucking website design built for both audiences: a quote request your dispatch can actually price, and a driver application that does not lose people on a phone.
The quote form asks for a message, and the driver page is a PDF.
- A shipper asking for a rate gets a general contact form, so dispatch calls back to ask lane, equipment, volume and timing before anything can be priced.
- FTL, LTL, warehousing and last-mile share one Services page, so nobody sees the service they came for.
- Driver recruitment — often the site’s biggest job — is a single page with a PDF application that cannot be filled on a phone at a truck stop.
- Authority, insurance and safety rating are somewhere in a footer, when they are the first thing a broker checks.
- The site was built once and adding a lane, a terminal or a new service needs an invoice.
What two funnels on one site have to do.
A carrier or broker sells to shippers and recruits carriers or drivers at the same time. The two have nothing in common except the homepage.
- 01Shippers and carriers stop colliding
Separate paths from the first click mean neither audience has to read past the other to get where it was going.
- 02Capability is stated plainly
Lanes, equipment and coverage are what a shipper is checking. Vague national-reach language is what makes them check elsewhere.
- 03Enquiries land in the system
Routing both funnels into the tools the team already uses stops a quote request or an application waiting in an inbox.
What our logistics web design services include.
Seven things, in the order we do them. Website design for trucking companies is mostly two funnels sharing one site, and most builds only ever finish one of them.
- Separating shippers from driversThe first architectural decision. Which pages sell capacity to a shipper, which pages recruit a driver, and where the two meet. Everything downstream follows, and skipping it is why the careers section is usually an afterthought.01
- A page per service and per lane typeFTL, LTL, refrigerated, flatbed, drayage, warehousing, last-mile. Separate pages, because a shipper with a specific need will not recognise themselves in a combined one, and because combined pages compete with each other in search instead of each ranking for its own thing.02
- A quote request dispatch can priceConditional questions on origin and destination, equipment, weight, commodity, frequency and timing, so what lands is a brief rather than a name. Routed into your TMS or CRM with the right owner and immediate notification — the pattern we built for Metroplex Homebuyers, whose forms had been operating separately from their CRM with manual routing eating hours a day.03
- A driver application that works on a phoneShort, resumable, no PDF, no desktop assumption. Experience, endorsements, equipment and availability captured in a form somebody can finish in a cab, routed to recruiting the moment it is submitted.04
- Authority and safety where they are looked forMC and DOT numbers, insurance limits, safety rating and equipment counts presented as structured facts near the top, not buried. We publish what you give us and nothing more; every figure stays yours to verify.05
- A build your dispatch office can runWordPress structured so adding a terminal, a lane or a service is filling a form, not calling a developer. The same discipline we used on DoorKnockPro, where field data had to stay current without an engineer in the loop.06
- Analytics and searchConversion tracked separately for quotes and for driver applications — they are different funnels and averaging them hides both — plus the technical and content SEO to earn the traffic.07
What clients say.
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Logistics website design deliverables.
The scope follows the number of services, terminals and whether driver recruitment is in scope. A typical engagement hands over the following:
- A page map covering every URL, which audience it serves, and what it has to prove.01
- A Figma design system with components, states and responsive rules.02
- Service, lane, terminal and careers page templates.03
- A quote request routed into your TMS or CRM, with the right owner and notification.04
- A mobile-first driver application, resumable, routed to recruiting.05
- A WordPress build your dispatch office updates without a developer.06
- Conversion tracked separately for quotes and driver applications.07
- A handover session and every account and file in your name.08
Our process
How the work runs.
- [Discovery]Step 01
We read the analytics and follow both journeys through the current site — one shipper asking for a rate, one driver trying to apply. Usually one of the two is broken and nobody had measured it.
- [Architecture]Step 02
The split between shippers and drivers, the service structure and the URL plan, agreed before anything is designed.
- [Design]Step 03
Wireframes first, then the system in Figma. Service, terminal and careers templates, drawn at phone width first for the driver side.
- [Build]Step 04
The site, then the quote and application routing behind it. Editable by your office.
- [Launch and handover]Step 05
Redirects, analytics, Search Console, speed, and both funnels tracked separately from day one.
The people who do this work.
Meet the whole teamNo account layer between you and them. These are the Norml specialists this work runs through.
From the Norml blog.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLogistics web design questions.
Have you built a website for a carrier or a broker?
Not yet, and we will not pretend otherwise. The work shown here is from adjacent territory chosen for the same mechanics: quoting and estimation software for a manufacturer, a map-based platform for field teams working location by location, and lead capture routed into a CRM. Everything described on this page is either a technique from one of those published projects, named where it is, or ordinary design practice. If a freight portfolio is the thing you are buying, several agencies specialise in exactly that.
Is driver recruitment really part of a website project?
For most carriers it is the larger half, and it is the half that gets built last and worst. A driver is filling in a form at a truck stop on a phone with one bar of signal, and a PDF or a fifteen-field desktop application loses them. Building that properly costs a fraction of the shipper side because it reuses the same design system, and it is usually where the return shows first.
We are a broker, not an asset carrier. Same approach?
Same method, different weight. A broker has no drivers to recruit but has carriers to attract, so the second audience becomes carrier onboarding instead. The shipper side is nearly identical: a quote request specific enough to price, and service pages a shipper recognises themselves in.
Can you connect the site to our TMS?
Usually yes, and the aim is to route into what you already run rather than replace it. The pattern is conditional forms that adapt to the load described, routed with the right tags and owner, an immediate notification, then staged follow-up. Which TMS you use changes the integration work, not whether it is possible.
Should we publish rates?
That is your call and we will not push it. What helps without exposing pricing is being specific about what you do and do not haul, which lanes and equipment you run, and what a shipper needs to have ready — that filters more badly-matched enquiries than a price ever would.
How much does logistics website design cost?
Norml publishes its rates on Clutch — $50–$99 per hour with a $5,000 project minimum. A full engagement covering both funnels, the design system and the build sits well above that minimum. We scope after discovery, because the page count follows the services and terminals.
What happens after launch?
You run it. Adding a lane or a terminal is a form, not a phone call, and the handover includes the files, the design system and a session with your team. When a company would rather not, Norml Care covers updates and monitoring monthly.
Building or rebuilding a logistics website?
Website 2.0 combines strategy, design, development and launch in one engagement, with both funnels treated as part of the build rather than an afterthought.