


A nonprofit site has to convince a donor to give and help a beneficiary find real help, usually on the same page. Most try to do it with one voice and end up doing neither. Norml designs and builds the structure, the system and the site behind it — and hands it over so a two-person team can run it.
A few clients we’ve worked with




















Nonprofit website design built around the two audiences that pay for everything — donors and the people you serve — with a site your own team can update without a developer.
An organisation has to speak to the people it serves, the people who fund it and the people who volunteer — often on the same page, with one small team behind it.
Splitting the journeys means a funder reading about impact is not wading through intake information, and someone who needs help is not reading an annual report.
A site staff can update without a developer is the difference between current information and a page nobody has touched since launch.
A clear, short route to donate or volunteer respects the moment someone decided to act.
Seven things, in the order we do them. What separates a nonprofit web design agency from a general one is not visual style — it is designing for a team that has no developer, no marketing department, and a board that needs to see where the money went.
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
The scope follows the number of programmes and whether you are migrating an existing site. A typical engagement hands over the following:
Explore the scope, deliverables and process for each part of the website.
Our process
We read the analytics and the donation data, and we follow one real donor and one real beneficiary through the current site. You get the diagnosis before anything is designed.
The audience split, the page map and the URL plan, agreed in writing. A sitemap the board can argue with.
Wireframes first, then the system in Figma. Programme, campaign and impact templates, not a stack of static screens.
The site, then the giving path behind it. Editable by your team without a developer.
Redirects, analytics, Search Console, donation tracking, then the files and the session that make you independent.
No account layer between you and them. These are the Norml specialists this work runs through.

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite 2.0 combines strategy, design, development and launch in one engagement, with the giving path treated as part of the build rather than an afterthought.