An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Understand what is limiting your website’s search visibility.
Norml audits technical SEO, page structure, content coverage, and available search data to create an evidence-backed list of website improvements.
A few clients we’ve worked with
What we do
Norml audits technical SEO, page structure, content coverage, and available search data to create an evidence-backed list of website improvements.
Search work needs a clear starting point.
The team has recommendations but no agreed order of work.
Important services have limited or unclear page coverage.
Search Console reports issues that need investigation.
A redesign needs a record of existing search assets and risks.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What our SEO audit services include.
We review the website, priority offers, search performance, and available competitor evidence. Findings distinguish technical eligibility, content quality, intent, and measurement gaps so the next actions are specific.
Technical inspection
Review access, indexing signals, response codes, canonicals, sitemaps, and recurring template issues.
Page and content assessment
Examine whether priority pages explain the offer, answer relevant questions, and have distinct purposes.
Search evidence
Review available Search Console data, landing pages, queries, and competitor context within the agreed research access.
Prioritized action plan
Connect findings to affected URLs, evidence, recommended actions, and implementation dependencies.
What clients say.
Reviews from the companies that hired us for this kind of work.
Read every review on Clutch“They met all our expectations by providing great strategies based on our needs.”
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
SEO audit deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
An SEO audit with supporting evidence.
- 02
A list of affected URLs and page types.
- 03
Content and internal-link recommendations.
- 04
A prioritized action plan.
- 05
A measurement baseline and evidence gaps.
Our process
How our SEO audit process works.
Set the scope
Agree the business priorities, website sections, and available data sources.
[ 01 ]
Collect the evidence
Inspect the site and review search and content information.
[ 02 ]
Explain the findings
Connect issues to concrete pages and distinguish verified problems from hypotheses.
[ 03 ]
Plan implementation
Review priorities, ownership, and the work required to address them.
[ 04 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Other services we offer.
Norml plans, writes, designs, builds and maintains websites. Each service can be taken on its own, or combined into one engagement.
See all services
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit questions.
Are fixes included in the audit?
The audit produces findings and recommendations. Implementation can be added after the required changes are defined.
Can you audit a site without Search Console?
Yes, but historical query and indexing evidence will be limited. The report states which conclusions the available data supports.
Is this only a technical crawl report?
No. The scope can also cover page intent, content coverage, internal links, and the relationship between search traffic and your offers.
Do we need a monthly SEO contract afterward?
No. The audit can be used as a standalone action plan.