Pages, not spreadsheets
Terms grouped by intent and mapped to existing or proposed pages give the content team something to act on.
Match search demand to the pages your business needs.
Norml researches search topics, buyer language, intent, and competing pages to create a keyword-to-page map for your website and content plan.
A few clients we’ve worked with
What we do
Norml researches search topics, buyer language, intent, and competing pages to create a keyword-to-page map for your website and content plan.
A keyword list needs a page strategy behind it.
Your team needs to choose which service pages to prioritize.
Several pages target similar searches without clear differences.
Content topics need a stronger connection to what you sell.
Search terms require review in the markets you serve.
What research has to produce.
A keyword list is not a plan. Research is only useful once each term is attached to a page that could realistically win it.
You stop writing for nobody
Checking the result pages shows where the intent is commercial and where a term only looks valuable in a volume column.
Your pages stop competing
One page per intent prevents two of your own pages fighting over the same search.
What our Keyword research services include.
We begin with the offer and audience, then review search evidence and result pages. Terms are grouped by intent and mapped to existing or proposed pages so the research can guide a practical content decision.
Offer and audience inputs
Collect service names, customer questions, product terminology, and market boundaries.
Search and competitor review
Examine relevant terms and the pages search engines show for them using the available research tools.
Intent and topic grouping
Separate buying, comparison, and informational needs while identifying closely related topics.
Page mapping
Assign keyword groups to pages and flag duplication, missing coverage, and opportunities to improve existing content.
What clients say.
Reviews from the companies that hired us for this kind of work.
Read every review on Clutch“They met all our expectations by providing great strategies based on our needs.”
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
Keyword research deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
A researched keyword set with source context.
- 02
Search-intent and topic groups.
- 03
A keyword-to-page map.
- 04
Priority recommendations tied to the offer.
- 05
Research limitations and follow-up questions.
Our process
How our Keyword research process works.
Define the market
Agree the services, audiences, locations, and language for the research.
[ 01 ]
Collect search evidence
Review seed terms, related queries, and competing result pages.
[ 02 ]
Group by purpose
Organize terms around the task a visitor is trying to complete.
[ 03 ]
Map to content
Recommend page targets and the next content or optimization work.
[ 04 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Other services we offer.
Norml plans, writes, designs, builds and maintains websites. Each service can be taken on its own, or combined into one engagement.
See all services
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedKeyword research questions.
Do you choose keywords by volume alone?
No. Relevance, intent, existing coverage, and the business value of the page also matter.
Will this include keyword difficulty and volume?
Where the agreed tools provide them, we record those estimates with their source and market context. They are not exact traffic forecasts.
Can this guide existing pages?
Yes. The map identifies where an existing page should be improved instead of creating another URL.
Does research include finished articles?
No. It informs page requirements and content briefs. Writing and publication are separate deliverables.