Weight goes where it helps
Starting from your current profile and the pages that actually need authority stops effort landing on pages that already rank.
Link building services that survive an audit.
Norml earns links the way they hold: research the pages worth linking from, give them a reason to link, and document every placement. We report what was placed, where, and what it cost, and we decline the tactics that read as paid-link schemes.
A few clients we’ve worked with
What we do
Link building services for B2B websites: prospect research, editorial outreach, digital PR around original data, citation cleanup, and reporting.
Most link building buys the appearance of authority, not the thing itself.
Your backlink profile is mostly directories and spam you did not buy, and nobody has audited it.
Competitors rank for your service terms with fewer pages and older content.
You publish regularly and nothing links to it, so the pages never accumulate authority.
A previous agency delivered a spreadsheet of links you cannot verify or explain.
You have original data or a real case worth citing, and no plan for getting it cited.
What authority can and cannot be bought.
Most link building buys the appearance of authority, not the thing itself. The difference matters, because the appearance is the part that gets penalised.
Routes are priced honestly
Each placement route is scoped separately, and anything requiring payment is identified as such rather than described as editorial.
Built on something real
The work starts from what you have that is genuinely worth linking to, which is also what makes the links survive.
What our Link building services include.
We start from your current backlink profile, the pages that need authority, and what you actually have that is worth linking to. Each placement route is scoped separately, and anything that requires payment is quoted before it is pursued.
Backlink profile audit
Review referring domains, anchor distribution, and link quality; identify the spam that should be disavowed and the patterns worth repeating.
Prospect research
Build a list of publications, resource pages, and niche communities that genuinely cover your field, with contacts and the angle each one accepts.
Editorial outreach
Personalized pitches to real editors and site owners, tracked per prospect, with the reply and the outcome recorded rather than assumed.
Digital PR around original data
Turn a benchmark, survey, or measured result into something worth citing. This is the route that produces links you did not have to ask for.
Citations and profiles
Consistent business listings and profile links where they are relevant, checked against your NAP record so the details match everywhere.
Reporting and verification
Every placement listed with its URL, anchor, referring domain metrics, date, and cost, and re-checked later so a removed link does not stay on the report.
What clients say.
Reviews from the companies that hired us for this kind of work.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Link building deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
A backlink profile audit with a disavow recommendation where one is needed.
- 02
A researched prospect list with contacts, angles, and priority.
- 03
Outreach copy per approach, and the tracked sending record.
- 04
A placement log with URL, anchor, date, and cost for every link.
- 05
A re-verification pass so lost or removed links are visible.
Our process
How our Link building process works.
Audit
Read the existing profile and the target pages. You get the diagnosis first: what is already helping, what is dead weight, and which pages actually need links.
[ 01 ]
Targets
Agree which pages the links should point at and which anchors are appropriate, before any outreach begins.
[ 02 ]
Prospecting
Research and qualify the sites worth approaching, with the reason each one is on the list.
[ 03 ]
Outreach
Pitch, follow up, and record the outcome per prospect. Paid placements are quoted and approved individually.
[ 04 ]
Report
A placement log you can verify line by line, plus a later re-check of the links that were placed.
[ 05 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Other services we offer.
Norml plans, writes, designs, builds and maintains websites. Each service can be taken on its own, or combined into one engagement.
See all services
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLink building questions.
Do you buy links?
Only where you have approved a specific paid placement, at a named price, on a site we have both looked at. That is the line between link building and the backlink services that sell volume: We will not run a blanket paid-link programme, because those profiles are what we usually get hired to clean up. Most of the work here is editorial and earned.
How many links will we get?
We do not quote a number per month, because the honest answer depends on what you have to offer a publisher. What we commit to is the research, the outreach volume, and the reporting. Anyone promising a fixed count of quality links each month is either buying them or counting directories.
What actually earns links without asking?
Original, checkable data. We ran a benchmark of 25 model and route pairs on a live site and published what each one billed, because a measured figure is something other people cite. If you have a result, a dataset, or a real comparison, that is the strongest asset in this service.
Can you clean up a bad backlink profile?
Yes, and it is often the first thing worth doing. The audit separates links that are merely useless from links that carry risk, and produces a disavow file where one is warranted. Removal requests to site owners are included where they are realistic.
Do you do guest posting?
Where a publication genuinely accepts contributions and the topic fits, yes, with the article written to be worth reading rather than to carry a link. Networks that exist only to sell guest posts are out of scope.
Website 2.0 combines strategy, design, development and launch in one engagement, with the authority work planned rather than bolted on.