You know what the site does
Events defined by meaning — attempts against completed actions — show which pages produce enquiries and which only produce visits.
Measure the actions that matter on your website.
Norml sets up website analytics around defined visitor actions, with event specifications, tag configuration, consent-aware behavior, and verified data collection.
A few clients we’ve worked with
What we do
Norml sets up website analytics around defined visitor actions, with event specifications, tag configuration, consent-aware behavior, and verified data collection.
Page views alone do not explain which actions the website supports.
Important forms or product actions have no verified events.
Different tools use inconsistent event names.
A click is being treated as a completed enquiry.
Your team needs clear ownership of tags and measurement settings.
What you cannot decide without measurement.
Page views alone do not explain which actions the website supports. Without that, every decision about the site is an argument about taste.
Spend has a feedback loop
When a conversion can be verified, campaign and content decisions can be made against outcomes instead of impressions.
The numbers agree
Documenting which system can verify each conversion stops two dashboards reporting two different truths.
What our website analytics setup services include.
We agree what each event means before adding tracking. The setup distinguishes attempts from completed actions and documents which systems can verify a conversion, including dependencies on external booking or form providers.
Measurement plan
Define the questions, events, parameters, and completion conditions relevant to the website.
Tag and property setup
Configure the agreed analytics properties and tag-management implementation using client-owned accounts.
Consent-aware behavior
Connect optional tracking behavior to the existing consent controls and approved implementation requirements.
Data verification
Test events, duplication, parameters, and success conditions before recording the setup as complete.
What clients say.
Reviews from the companies that hired us for this kind of work.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
Website analytics setup deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
A measurement and event specification.
- 02
Configured tags and analytics settings.
- 03
Verified event test results.
- 04
A register of external tracking dependencies.
- 05
Account ownership and maintenance guidance.
Industries
Our process
How our website analytics setup process works.
Define the measurements
Agree which actions represent progress and which signals confirm completion.
[ 01 ]
Inspect the website
Review existing tags, consent controls, forms, and external destinations.
[ 02 ]
Implement the events
Configure collection and test both eligible and restricted tracking states.
[ 03 ]
Verify and hand over
Check the received data and document naming, ownership, and limitations.
[ 04 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Iryna Melnyk
Full-Cycle SEO Specialist
Artur Tsitou
DevOps & Backend Developer
Other services we offer.
Norml plans, writes, designs, builds and maintains websites. Each service can be taken on its own, or combined into one engagement.
See all services
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite analytics setup questions.
Can you track booked calls?
Only when the booking provider exposes a reliable completion signal. A click to a calendar is recorded separately from a confirmed booking.
Will this make our site legally compliant?
The implementation follows the approved consent requirements. Legal review and a compliance determination are separate responsibilities.
Can you fix duplicate events?
Yes. We inspect the existing tag owners and event triggers before removing duplicate collection paths.
Do we keep access to the accounts?
Yes. Your company retains ownership of analytics and tag-management accounts.