Measurement plan
Define the questions, events, parameters, and completion conditions relevant to the website.
Measure the actions that matter on your website.
Norml sets up website analytics around defined visitor actions, with event specifications, tag configuration, consent-aware behavior, and verified data collection.
Book a callPage views alone do not explain which actions the website supports.
Important forms or product actions have no verified events.
Different tools use inconsistent event names.
A click is being treated as a completed enquiry.
Your team needs clear ownership of tags and measurement settings.
What our website analytics setup services include.
We agree what each event means before adding tracking. The setup distinguishes attempts from completed actions and documents which systems can verify a conversion, including dependencies on external booking or form providers.
Tag and property setup
Configure the agreed analytics properties and tag-management implementation using client-owned accounts.
Consent-aware behavior
Connect optional tracking behavior to the existing consent controls and approved implementation requirements.
Data verification
Test events, duplication, parameters, and success conditions before recording the setup as complete.
Website analytics setup deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
A measurement and event specification.
- 02
Configured tags and analytics settings.
- 03
Verified event test results.
- 04
A register of external tracking dependencies.
- 05
Account ownership and maintenance guidance.
Our process
How our website analytics setup process works.
Define the measurements
Agree which actions represent progress and which signals confirm completion.
[ 01 ]
Inspect the website
Review existing tags, consent controls, forms, and external destinations.
[ 02 ]
Implement the events
Configure collection and test both eligible and restricted tracking states.
[ 03 ]
Verify and hand over
Check the received data and document naming, ownership, and limitations.
[ 04 ]Website analytics setup questions.
Can you track booked calls?
Only when the booking provider exposes a reliable completion signal. A click to a calendar is recorded separately from a confirmed booking.
Will this make our site legally compliant?
The implementation follows the approved consent requirements. Legal review and a compliance determination are separate responsibilities.
Can you fix duplicate events?
Yes. We inspect the existing tag owners and event triggers before removing duplicate collection paths.
Do we keep access to the accounts?
Yes. Your company retains ownership of analytics and tag-management accounts.