
Max Tymoshyn
Founder & Architect
I lead Norml across business, product, design, and technology, setting company direction and shaping the systems behind our work.
Professional background
I spent the first six years of my career as a developer. Design, SEO, and advertising were already part of the job, so I learned to treat a website as one connected business, content, design, and technical system.
At Norml, I set company direction and lead the architecture behind our work. I stay involved where positioning, information architecture, UX, development, search, automation, and measurement meet.
My published project credits include team-lead roles for Nasdaq Private Market, AstraZeneca, InheriNext, The Farm Soho, and other companies across healthcare, software, ecommerce, and real estate.
Expertise
- Website strategy
- B2B website positioning
- Information architecture
- Web development
- Technical SEO
- Content systems
- AI-assisted website operations
Education
Selected work and writing
Selected work
Nasdaq Private Market: Private Companies Directory Development
Team Lead
InheriNext: website, branding and information architecture for genomics AI platform
Team Lead
Building a Scalable Internal Marketing Platform for AstraZeneca
Team Lead
The Farm Soho: website, product structure & SEO for a NYC co-working brand
Team Lead
GoPetZen: brand and lead acquisition system for pet health platform
Team Lead
A map-based platform for data-driven distressed property acquisition
Team Lead
Vona Bride: branding and website for a bridal boutique in Kitchener
Team Lead
Automated lead capture platform for real estate investment
Team Lead
Polaclub — ecommerce store for instant photo
Team Lead
Writing
How to Migrate a Squarespace Website to WordPress
7 min read
How to choose an AI model for construction drawing analysis
3 min read
Our AI kept rebuilding a button that already existed — until we wrote it down
10 min read
If AI can't change your website, you're already a generation behind
7 min read
The migration we used to quote at 200 hours now takes two prompts — so what do we charge?
5 min read
I paid $200 for $5,961 of API-priced AI usage. Now I'm building apps around a bargain that may disappear
6 min read
Why we rebuilt norml.studio on Next.js and Sanity
4 min read