Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Make your website easier to navigate and extend.
Norml organizes website pages, navigation, content types, and internal links around your offers and the questions visitors need answered.
A few clients we’ve worked with
What we do
Norml organizes website pages, navigation, content types, and internal links around your offers and the questions visitors need answered.
A growing website needs clear relationships between its pages.
Services overlap across several pages.
Navigation labels make sense internally but need explanation for visitors.
New content has no obvious place in the website.
Editors need a consistent structure for recurring pages.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What our Information architecture services include.
We map the existing page inventory and the planned content, then define how each part relates to the others. The output connects navigation decisions with content models and page requirements.
Content inventory
List current URLs, page purposes, important assets, and ownership. Identify pages to retain, combine, replace, or retire.
Page hierarchy
Group services, products, resources, and proof around visitor needs and clear parent-child relationships.
Navigation and journeys
Define labels and paths that connect discovery, evaluation, supporting evidence, and contact.
Content model requirements
Describe recurring content types, shared fields, and relationships for the design and CMS teams.
What clients say.
Reviews from the companies that hired us for this kind of work.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“I was impressed by Norml Studio's good communication and efficiency.”
Information architecture deliverables.
The agreed scope identifies which of these deliverables your project needs.
- 01
A current and proposed page inventory.
- 02
An annotated sitemap.
- 03
Navigation labels and grouping rules.
- 04
Priority visitor paths.
- 05
Content-model and internal-link requirements.
Industries
Our process
How our Information architecture process works.
Inventory the website
Collect pages and available evidence about their use.
[ 01 ]
Organize the content
Group related topics and identify distinct page purposes.
[ 02 ]
Review the journeys
Walk through the structure using representative visitor questions.
[ 03 ]
Document the decisions
Prepare the sitemap and requirements for writing, design, and development.
[ 04 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Other services we offer.
Norml plans, writes, designs, builds and maintains websites. Each service can be taken on its own, or combined into one engagement.
See all services
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture questions.
Is an XML sitemap enough?
An XML sitemap lists URLs for search engines. Information architecture also defines page hierarchy, navigation, content relationships, and user journeys.
Can this work with our current CMS?
Yes. We review its constraints before recommending structures that editors will need to maintain.
Does this include redirect implementation?
We can identify URL changes and prepare a redirect map. Implementing and testing those redirects is a separate development task.
Do you need to rewrite every page?
No. The inventory distinguishes content that can remain from pages that need a different purpose or new copy.
See how this work fits into our website strategy service.