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Nasdaq Private Market had unique data about private market companies and wanted to make part of it publicly accessible for marketing purposes. Their marketing site received around 300 visitors monthly — it was a basic presence, not built to handle what they envisioned.
They needed a searchable company directory with thousands of pages, each displaying financial information from their dataset. The scope required designing the entire directory system, engineering data pipelines to pull from their dataset and display information publicly, and building programmatic generation that creates pages at scale. Timeline was tight: launch everything in 3-4 months while their core platform continued operating.
Existing marketing site needed expansion to support the directory
Data pipelines needed to pull from their dataset and display information across thousands of pages
Programmatic generation architecture to create company pages at scale
We built directory infrastructure designed specifically for Nasdaq's unique private market dataset. The system generates thousands of company pages, each displaying financial information in organized, searchable formats.
Design focused on company pages that present complex financial data clearly. We built the complete directory interface — navigation, search functionality, layouts designed for thousands of company profiles. Each page displays financial information in scannable, organized formats.
Infrastructure meant engineering data pipelines with Nasdaq's team. The system pulls from their dataset and displays information across individual company pages. Programmatic generation architecture creates pages at scale and integrates with their existing marketing website.
Key deliverables:
Company page design for financial data display at scale
Directory interface with navigation and search functionality
Custom data pipelines working with Nasdaq's dataset to display information publicly
Programmatic generation architecture creating company profiles at scale
Integration with existing marketing website infrastructure
Ongoing infrastructure and data operations support
