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Coxit sells a complex, high-budget service — custom AI/ML development and senior engineering talent — to buyers who research carefully before they ever book a call. That means the website has one job above all others: make a technical, skeptical audience feel like they're looking at an established, capable partner within the first few seconds, and then give them enough real evidence to keep believing it.
The brand itself was thin going in — a logo and a couple of flat colors, no real visual system behind it — which made it hard for the site to carry the weight of an enterprise sales conversation on its own.
Rather than one generic "case study" block, we built a custom WordPress content model with its own template for each named engagement — Tempest, Stevens Industries, Xperi — so every story can carry the specific proof points that matter to a technical buyer instead of being flattened into a one-size-fits-all layout.
We also expanded Coxit's visual identity well past the original logo and flat palette — photography, an illustrated icon set, gradients, and card-based modules — carried consistently from the website through to printed collateral, so the brand reads as established wherever a prospect encounters it.
Underneath the design, we built a full technical-content layer — a blog with SEO fields and an internal-linking structure, FAQ and CTA components, and a full research workstream (keyword research, a technical audit, a content pipeline) — so content production didn't stop at launch day.
Coxit's content manager publishes new blog posts and careers listings directly, without developer involvement for routine updates — and when Coxit needs to add a new service or industry page, the structure we built means that's an extension, not a rebuild.
