Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Connect programmes, giving and public reports without mixing their purposes.
We map the nonprofit’s page structure around actual audiences and programmes. People seeking help can find practical information, while donors can inspect the work and evidence, with shared facts maintained in a clear content model.
A few clients we’ve worked with
What we do
Information architecture for nonprofits: Audience navigation, Programme relationships, URL structure.
Decisions that shape the work.
Which pages help people access a programme?
Where should supporters find the evidence behind a claim?
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
Information architecture: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Audience navigation
Give assistance, giving and participation tasks clear routes without forcing one shared message.
Programme relationships
Connect actual services, locations and resources through verified records.
URL structure
Define page purposes, breadcrumbs and retained or changed addresses.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A sitemap with audience and purpose per page.
- 02
A programme and resource relationship model.
- 03
Navigation and URL rules.
Our process
How the work runs.
Inventory public information
Review programmes and existing content with their owners.
[ 01 ]
Map the audience paths
Separate practical tasks and supporter evaluation.
[ 02 ]
Test representative questions
Walk through the structure and resolve ambiguous labels.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for nonprofits: questions.
Does every programme need several location pages?
Only when actual service availability and distinct useful information justify them.
Can annual reports remain downloadable?
Yes. The structure can make them findable with clear dates and context, while identifying facts better provided directly on pages.
Website 2.0 combines strategy, design, development and launch in one engagement.