Design and build stop stalling
Missing decisions are identified and resolved in planning, so production is not waiting on an answer nobody owns.
Give donors and people seeking help distinct website routes.
Norml plans the nonprofit website around the organisation’s actual programmes and the actions it can support. Donating, finding assistance and volunteering have different information needs, and each route needs a responsible team behind it.
A few clients we’ve worked with
What we do
Website strategy for nonprofits: Audience priorities, Programme boundaries, Release planning.
Decisions that shape the work.
Which audiences need distinct information and actions?
Who handles the request after a visitor reaches out?
What a plan prevents.
A website project needs more than a list of pages. Without the decisions written down, they get made later, by whoever happens to be in the meeting.
The brief outlives the project
An agreed, documented direction means the next team — yours or ours — can work against the same reference.
Scope arguments have a referee
When the direction is written down, a late request can be measured against it instead of quietly absorbed.
Website strategy: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Audience priorities
Map donors, programme participants, volunteers and partners where they are relevant to the organisation.
Programme boundaries
Record the services actually available and the approved information needed to explain access.
Release planning
Choose pages and workflows the team can maintain, with named sources and review owners.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
An audience and programme brief.
- 02
An action and responsibility map.
- 03
A first-release scope with open decisions.
Our process
How the work runs.
Review the real work
Discuss programmes and public questions with the people delivering them.
[ 01 ]
Map audience actions
Separate giving, assistance and participation routes.
[ 02 ]
Agree priorities
Set the initial scope around evidence and team capacity.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite strategy for nonprofits: questions.
Will you decide our programme eligibility rules?
No. The organisation supplies those rules; the website communicates approved information and contact routes.
Can a small team use this approach?
Yes. The scope should reflect who will publish, review and respond rather than assume a large communications department.
Website 2.0 combines strategy, design, development and launch in one engagement.