Everyone describes you the same way
Sales, marketing and the website use one vocabulary for the offer, so a buyer hears the same thing in a deck and on a page.
Give the mission a consistent website voice and visual identity.
We develop messaging and design rules using the organisation’s approved mission and actual work. Programme information, supporter materials and campaigns should feel related while respecting the different reasons people visit.
A few clients we’ve worked with
What we do
Branding for nonprofits: Positioning brief, Visual direction, Usage rules.
Decisions that shape the work.
Which mission and impact statements can be substantiated?
How should programme campaigns relate to the parent identity?
What a shared direction is worth.
Without one agreed direction, every page, deck and ad re-litigates how the company describes itself. That argument is expensive, and it shows on the website.
Design stops being a matter of taste
An agreed identity gives every later design decision a reference to be measured against instead of a round of opinions.
New material is faster to make
Defined assets and applications mean the next landing page, pitch deck or campaign starts from something rather than from scratch.
Branding: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Positioning brief
Describe the organisation’s role and audiences without inventing distinctions or outcomes.
Visual direction
Explore typography, colour and imagery on programme and supporter-page examples.
Usage rules
Document campaign variants and responsible use of participant photographs or quotations.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A positioning and messaging brief.
- 02
Approved website identity assets.
- 03
Brand and image-use guidance.
Our process
How the work runs.
Review the organisation
Gather approved mission language and existing assets.
[ 01 ]
Explore representative applications
Show directions on practical and supporter content.
[ 02 ]
Document the identity
Deliver selected files and rules for routine publishing.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedBranding for nonprofits: questions.
Must we change the logo?
No. The work can extend the existing identity with clearer website and campaign applications.
Can branding promise that every donation produces a specific result?
Only a precisely supported, approved statement can be considered. The branding process does not establish that outcome.
Website 2.0 combines strategy, design, development and launch in one engagement.