An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate verified nonprofit search issues from ideas needing evidence.
We review public pages and available search data to identify technical defects and content gaps. Findings name affected URLs and distinguish ready corrections from recommendations requiring programme sources or further audience research.
A few clients we’ve worked with
What we do
SEO audit for nonprofits: Evidence review, Page assessment, Action planning.
Decisions that shape the work.
Which reporting sources are available?
Which recommendations depend on programme owners?
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
SEO audit: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Evidence review
Record crawl coverage and authorized search sources with their limits.
Page assessment
Inspect intent, overlap and relationships between programmes and resources.
Action planning
Assign evidence, owners and next checks to each finding.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A sourced SEO audit.
- 02
Page and template findings.
- 03
A prioritized action and dependency register.
Our process
How the work runs.
Gather available evidence
Document accessible pages and reporting gaps.
[ 01 ]
Assess structure and signals
Separate technical issues from content-purpose questions.
[ 02 ]
Explain next actions
Identify the source and approval needed for each recommendation.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for nonprofits: questions.
Can an audit proceed without analytics access?
Public checks can proceed, but performance conclusions remain limited and the report records those gaps.
Will the audit validate impact figures?
It may flag sourcing issues; substantive verification belongs to the organisation’s reporting owners.
Website 2.0 combines strategy, design, development and launch in one engagement.