You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find obstacles in the website tasks supporters and participants need.
We inspect agreed public journeys such as finding programme access information or reaching the giving provider. Findings are grounded in observable behavior and distinguish interface issues from assumptions requiring direct audience research.
A few clients we’ve worked with
What we do
UX audit for nonprofits: Task walkthroughs, Interaction inspection, Prioritized findings.
Decisions that shape the work.
Which audience tasks should the review cover?
Can provider actions be tested without live donations or requests?
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
UX audit: scope of work.
The brief records the website scope, approved source material and responsibilities for review.
Task walkthroughs
Check programme discovery, public resources and giving entry points.
Interaction inspection
Review mobile layouts, navigation, forms and recovery states.
Prioritized findings
Provide evidence, expected behavior and proposed corrections.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement produces the following artifacts.
- 01
A scenario-based UX report.
- 02
Annotated interface findings.
- 03
A correction and research backlog.
Our process
How the work runs.
Agree representative tasks
Define outcomes with programme and supporter teams.
[ 01 ]
Inspect actual behavior
Record reproducible issues within authorized test boundaries.
[ 02 ]
Review priorities
Separate direct fixes from hypotheses about user behavior.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for nonprofits: questions.
Will the audit explain every lost donation?
No. It identifies observed website issues; motivation and downstream giving require additional evidence.
Will you make live donations during testing?
Only under an explicitly approved test plan. Otherwise the review uses test facilities or stops before a financial action.
Website 2.0 combines strategy, design, development and launch in one engagement.