An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate logistics website defects from unproven search opportunities.
We review available reporting and page structure with distinct attention to shipper and recruiting intent.
A few clients we’ve worked with
What we do
We review available reporting and page structure with distinct attention to shipper and recruiting intent.
Decisions that shape this work.
Mixed job and freight traffic can hide which pages serve commercial enquiries.
A large lane-page count does not demonstrate useful coverage.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What SEO audit includes.
The scope follows the company’s actual services and approved public information. Operations and recruiting retain ownership of factual requirements and system-access decisions.
Evidence review
Assess public crawl and authorised search sources.
Intent analysis
Check service, coverage and careers pages for useful distinct purposes.
Priority planning
Identify affected URLs, required owners and verification methods.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A source-backed audit.
- 02
Page-level findings.
- 03
An ordered action plan.
Our process
How the work runs.
Collect available evidence
Record reporting sources and their limits alongside the public crawl.
[ 01 ]
Inspect intent and technical issues
Review each audience’s pages and distinguish observed defects from research gaps.
[ 02 ]
Deliver actionable priorities
Attach evidence and verification methods to the recommended changes.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for logistics companies: questions.
Can you audit without Search Console?
Public checks can proceed, but missing query and indexing evidence limits the conclusions.
Does the audit verify operating authority?
It can flag missing sources; factual authority verification remains with the responsible business team.
Website 2.0 combines strategy, design, development and launch in one engagement.