Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Separate shipper services from recruitment and partner routes.
We organise the website so visitors can find the relevant service, terminal or application route without conflating different audiences.
A few clients we’ve worked with
What we do
We organise the website so visitors can find the relevant service, terminal or application route without conflating different audiences.
Decisions that shape this work.
A city-pair list does not prove the company serves every listed lane.
Careers and quote requests need clear destinations in the navigation.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The scope follows the company’s actual services and approved public information. Operations and recruiting retain ownership of factual requirements and system-access decisions.
Service hierarchy
Group actual offerings and relevant equipment or lane information.
Audience navigation
Provide distinct routes for shippers and the applicable secondary audience.
Content relationships
Connect services, terminals and enquiry destinations using shared records.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A sitemap and URL plan.
- 02
A content relationship model.
- 03
Navigation requirements.
Our process
How the work runs.
Classify the real offerings
Review services, terminals and audience needs against existing records.
[ 01 ]
Map page relationships
Define parent pages, shared information and links to the correct response route.
[ 02 ]
Check representative tasks
Test shipper and applicant journeys through the proposed map and document URL changes.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for logistics companies: questions.
Should every lane have a page?
Only if it represents real coverage and has useful distinct information.
Can a broker use this structure?
Yes. Carrier-partner content can replace driver recruitment where that reflects the business.
Website 2.0 combines strategy, design, development and launch in one engagement.