Visit website
Concept validated
Auto fulfillment
Organic rankings
Monthly revenue growth
Streamline Pump Solutions had established wholesale operations and a strong product range, but entering direct-to-consumer retail was a different business. No ecommerce history meant no domain authority, no customer base, and no data on whether end customers would buy industrial pumps online.
The priority was validation before scale — build for conversion and long-term search visibility from day one, because structural mistakes in ecommerce are expensive to fix after launch.
Key problems:
No existing domain authority — SEO would take months to produce meaningful traffic
Unproven consumer demand for industrial pumps purchased online
Initial launch produced zero sales despite active Google Ads campaigns
Certifications, warranties, and guarantees weren't visible to first-time visitors
Client needed full operational independence — adding products and managing orders without developer support
The approach was validation-first. We focused on building a store that could convert visitors and rank in search.
We built a WooCommerce store with roughly 100 products across multiple categories, structured for both user navigation and SEO. Checkout was optimized for conversion. After launch exposed conversion issues, we ran a focused CRO session — adding certifications, guarantees, and partnership badges across key pages. The store started generating sales within a week of those changes.
Google Ads drove early revenue while SEO built organic rankings in parallel — two blog posts monthly, steady link building, technical optimization from the start.
Key deliverables:
WooCommerce store with ~100 products, category structure, and mobile-optimized design
Checkout optimized for conversion with free shipping threshold and product recommendations
Certifications, warranties, guarantees, and partnership badges added across key pages post-launch
Google Ads campaigns set up and managed from launch
Organic search built from day one — technical optimization, content, and link building running in parallel
The project has been running since launch — Google Ads, SEO, and ongoing development managed in parallel. The client handles day-to-day operations independently: adding products, managing orders, no technical support needed.
We're still at it.
