You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find obstacles in quote requests and mobile applications.
We review the scoped website journeys and report observed interface issues with reproducible evidence.
A few clients we’ve worked with
What we do
We review the scoped website journeys and report observed interface issues with reproducible evidence.
Decisions that shape this work.
A shorter form is not automatically better if dispatch loses essential details.
Mobile usability needs testing with errors and interruptions, not only an empty form.
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
What UX audit includes.
The scope follows the company’s actual services and approved public information. Operations and recruiting retain ownership of factual requirements and system-access decisions.
Task walkthroughs
Check finding a relevant service and reaching the right form.
Form inspection
Review units, required fields, validation and mobile controls.
Actionable findings
Describe affected tasks and expected corrections.
Selected projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
An annotated journey review.
- 02
A prioritised issue list.
- 03
Implementation recommendations.
Our process
How the work runs.
Choose representative scenarios
Agree shipper and applicant tasks and supported devices.
[ 01 ]
Inspect actual behaviour
Record navigation and form issues using synthetic examples and screenshots.
[ 02 ]
Prioritise corrections
Provide expected behaviour and reproduction steps so implementation can be retested.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for logistics companies: questions.
Does the audit judge our hiring criteria?
No. It checks how the approved criteria and application process are presented.
Can it inspect an external quote tool?
Only within the authorised scope and available access; provider limitations are recorded.
Website 2.0 combines strategy, design, development and launch in one engagement.