Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
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A redesign can make project boundaries visible before the visitor reaches the form. We reshape the service-to-enquiry journey using approved scope information, keeping the request focused on the context needed for a useful first response. Norml Studio supports Marco Island teams from our Fort Myers office.
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Revise the page system while accounting for existing content, URLs and working enquiry paths.
We do not have an office in Marco Island. The map pin marks our Florida office in Fort Myers. We can work with teams in Marco Island from that office.
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We review current page content and intake questions, then design the order, labels and form states together. Useful existing functionality is considered for retention, and any changes to the request requirements are documented for approval and implementation.
Identify useful pages, search entry points, forms and components before replacing them.
Decide which page roles stay, change or merge and record the reasons.
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Specify URL mappings and acceptance checks for the agreed implementation.
The approved scope determines the final deliverables:
An inventory of pages and functions to retain or change.
An approved page map and representative wireframes.
Responsive page designs and reusable component rules.
A redirect and launch-check specification for the build team.
Our process
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]Review new layouts with actual service copy and proof.
[ 03 ]When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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