Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
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A focused professional service should be easy to understand without searching across a large site. We redesign the sequence of offer, specific evidence and next action, retaining useful detail while making each section's purpose clearer. Norml Studio supports Naples Park teams from our Fort Myers office.
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Revise the page system while accounting for existing content, URLs and working enquiry paths.
We do not have an office in Naples Park. The map pin marks our Florida office in Fort Myers. We can work with teams in Naples Park from that office.
Relevant examples appear only at the bottom of a long page.
The opening does not explain what the service includes.
The enquiry section gives no expectation of what follows.
We review approved content and design a purposeful page hierarchy, with responsive patterns for the actual text and evidence available. Preservation decisions cover existing entry points and working interactions so simplifying the presentation does not remove useful routes.
Identify useful pages, search entry points, forms and components before replacing them.
Decide which page roles stay, change or merge and record the reasons.
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Specify URL mappings and acceptance checks for the agreed implementation.
The approved scope determines the final deliverables:
An inventory of pages and functions to retain or change.
An approved page map and representative wireframes.
Responsive page designs and reusable component rules.
A redirect and launch-check specification for the build team.
Our process
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]Review new layouts with actual service copy and proof.
[ 03 ]When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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