Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
Optional analytics, advertising and case-study videos are off. Allow them all, or open settings to choose. Privacy policy

A consultancy's website should make the beginning of an engagement understandable. We redesign the presentation of stages, responsibilities and evidence so a prospective client can see what the first conversation covers and how the work is introduced. Norml Studio supports Palmer Ranch teams from our Fort Myers office.
A few clients we’ve worked with










Revise the page system while accounting for existing content, URLs and working enquiry paths.
We do not have an office in Palmer Ranch. The map pin marks our Florida office in Fort Myers. We can work with teams in Palmer Ranch from that office.
Discovery and delivery are presented as one undefined step.
Evidence is detached from the work it demonstrates.
The contact section omits preparation guidance.
We review existing explanations and design page patterns that show approved stages and outputs without implying every engagement is identical. Useful content and entry points are assessed for retention, with any content gaps identified before implementation.
Identify useful pages, search entry points, forms and components before replacing them.
Decide which page roles stay, change or merge and record the reasons.
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Specify URL mappings and acceptance checks for the agreed implementation.
The approved scope determines the final deliverables:
An inventory of pages and functions to retain or change.
An approved page map and representative wireframes.
Responsive page designs and reusable component rules.
A redirect and launch-check specification for the build team.
Our process
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]Review new layouts with actual service copy and proof.
[ 03 ]When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get started