Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
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A Pine Island website redesign can reduce the number of decisions required to understand a service. We reorganise existing information so visitors encounter the offer, its conditions and the next step in a sensible order.
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Revise the page system while accounting for existing content, URLs and working enquiry paths.
We do not have an office in Pine Island. The map pin marks our Florida office in Fort Myers. We can work with teams in Pine Island from that office.
Basic fit information appears after the main call to action.
The same condition has different wording on separate pages.
A proposed shorter menu removes a useful service entry point.
We review current page roles, links and form behaviour, then design a clearer sequence around approved content. Useful URLs and external destinations are retained or explicitly mapped. Responsive checks cover menu labels, terms, page length and the point at which the enquiry action becomes relevant.
Identify useful pages, search entry points, forms and components before replacing them.
Decide which page roles stay, change or merge and record the reasons.
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Specify URL mappings and acceptance checks for the agreed implementation.
The approved scope determines the final deliverables:
An inventory of pages and functions to retain or change.
An approved page map and representative wireframes.
Responsive page designs and reusable component rules.
A redirect and launch-check specification for the build team.
Our process
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]Review new layouts with actual service copy and proof.
[ 03 ]When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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