Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
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A Siesta Key redesign should account for changing dates, terms and partner details as part of the page structure. We design reusable patterns that make current information clear and give retired offers a deliberate treatment.
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Revise the page system while accounting for existing content, URLs and working enquiry paths.
We do not have an office in Siesta Key. The map pin marks our Florida office in Fort Myers. We can work with teams in Siesta Key from that office.
Dates are repeated across banners and pages with no shared owner.
Temporary offers have no designed empty or expired state.
Old campaign URLs are missing from the migration inventory.
We review current and historical page types, identify shared details and design states for active, unavailable and retired content where needed. The preservation plan covers useful URLs, forms and partner links. Responsive checks use actual terms and dates, including the messages displayed when an offer changes.
Identify useful pages, search entry points, forms and components before replacing them.
Decide which page roles stay, change or merge and record the reasons.
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Specify URL mappings and acceptance checks for the agreed implementation.
The approved scope determines the final deliverables:
An inventory of pages and functions to retain or change.
An approved page map and representative wireframes.
Responsive page designs and reusable component rules.
A redirect and launch-check specification for the build team.
Our process
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]Review new layouts with actual service copy and proof.
[ 03 ]When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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