Optional analytics, advertising and case-study videos are off. Allow them all, or open settings to choose. Privacy policy
We redesign WordPress websites for companies whose product needs technical explanation, such as simulation software, AI models or scientific platforms. The new structure gives non-technical readers a plain account of what you do and why it matters, and gives engineers a direct route to methods, results and publications. Your technical content stays as your team wrote it; we organize and present it.
A few clients we’ve worked with
Norml redesigns WordPress websites for engineering, scientific and AI software companies. We reorganize products, applications and technical evidence for two kinds of readers, design templates for case studies, results and publications, and rebuild the pages in a custom WordPress theme your team can edit.
The scope assumes your team already has the material: papers, benchmark results, simulation images and application notes. The redesign changes how that material is ordered, linked and presented, and the WordPress build keeps it editable after launch.
We list every page, post, figure, video, publication and download on the current site and give each one a place in the new structure. Your technical lead approves the list, and nothing is merged, shortened or removed without that approval.
Navigation built around two sets of questions: what the product does and why it matters, and how it works and what it has achieved. Product, application and technical pages link to each other, so a reader can change paths at any point.
The homepage says what the company does, introduces the core technology and the problems it solves, then shows application areas, results and partners before the enquiry options. You approve the order as a wireframe before visual design starts.
A reusable layout for engineering work: the problem, the approach and method, results with figures and metrics, and the paper or report behind them. We test it with your densest real example, including simulation images, charts and video, before it is built.
Result cards that show each number with what it measures and where it comes from, publication and reference lists, partner and customer logos you have permission to show, and customer quotes. Each section is built once and can be placed on any page.
The form first asks what the visitor needs, such as a software evaluation, a project or a research collaboration, then shows the fields for that request. Each type can notify a different person. You agree the fields and wording with us before the build.
A lightweight custom theme whose sections are blocks in the standard WordPress editor, each with its own fields and no proprietary page builder behind them. Existing pages and posts move onto the new templates, and your team builds new pages from the same blocks.
Every template is checked on phone, tablet and desktop with your widest tables and largest figures. Pages whose address changes are redirected. The written guide covers editing pages, adding case studies and posts, updating WordPress and plugins, and restoring backups.
Coxit
An AI/ML engineering studio selling to technical founders and CTOs, with earlier marketing sites behind it. We built a custom WordPress content model with a template for each named engagement, so every case study carries the proof a technical buyer looks for.
InsuraTec
An insurance infrastructure company with products for carriers, agencies and solo agents. Workshops gave its teams shared product language; we built page templates that explain technical components to non-technical readers, and pages for each audience.
InheriNext
A genomics AI platform that had to explain hereditary-disease analysis to US clinicians without losing accuracy. We mapped the site architecture, wireframed key pages and shaped messaging with its marketing team; the company's team built the final site.
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
A WordPress administrator account, hosting or staging access, and Google Analytics and Search Console where you use them. Each account is created for us, so you can remove it after handover.
Figures, simulation images, charts and video at full resolution with their captions, plus the publications and references you want listed.
For each benchmark or result shown on the site, the paper, report or dataset it comes from, so the reference can sit beside the figure.
An engineer or scientist with time to check that statements, labels and figures keep their meaning in the new layout.
Logo files, fonts, colors and guidelines, plus permission for each partner or customer logo and quote you want to display.
One person who approves the structure, the designs and the launch, and settles it when engineering and marketing want different things.
We copy the site to a staging server, list its content, and write down the questions a technical evaluator and a non-technical visitor each need answered.
You approve the sitemap, the links between products, applications and evidence, and the homepage sequence, first as a diagram and then as wireframes.
We design the core templates in Figma, the technical case study among them, with your actual images, charts and data in place of placeholder content.
The approved templates become editor blocks in a lightweight theme, and we rebuild the existing pages and posts with them on staging.
Your technical reviewer checks the rebuilt pages against the inventory while we compare each page with its original, and we fix what either check finds before launch.
The site goes live on your current domain and hosting with redirects in place, and your team gets the written guide and a walkthrough of the WordPress admin.
No account layer between you and them. These are the Norml specialists this work runs through.
Founder & Architect
Co-founder · Design & Strategy
Full-Stack Developer
Full-Cycle SEO Specialist
QA Engineer
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect