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We build WordPress websites for real estate businesses that depend on enquiries. Listings from your IDX plugin appear inside relevant articles and landing pages, profiles of the lenders, appraisers and other providers you feature are structured content your team updates, and each form records the page, listing or profile behind an enquiry before it reaches your CRM.
A few clients we’ve worked with
Norml builds the WordPress side of a real estate lead website: templates for articles, landing pages and provider profiles, IDX listings placed in that content, a form for each type of enquiry and its handoff to your CRM. The work can start on a new install or on the WordPress site and plugins you already have.
We start by mapping the enquiry paths: what a buyer, a seller or a reader of an article can ask, which form takes the question and who answers it. The parts below can be built together or added one at a time to an existing WordPress site.
A page map listing every enquiry type, such as a question about a listing, a home-value request, a landing-page offer or a message for a listed provider, with its form, fields and recipient. It is agreed before any template is built.
Your IDX plugin stays the source of listing data. We add a block that places a set of listings, such as one area or price range, in an article or landing page, keep the attribution and disclaimers your feed requires, and check that each listing opens a detail page with a way to ask about it.
Article and category templates for market updates, area guides and news, each with a field for the landing page or offer it should send readers to. Editors publish articles and choose that next step without touching the layout.
Landing page templates assembled from reusable sections: the offer, its details, an enquiry form and optional listings. A new campaign page reuses approved sections, so it needs no new design or code.
A profile type for the providers you feature, such as lenders, title agents, appraisers, inspectors and contractors, with fields for category, service area, photo, description and where enquiries go. A profile is written once and can appear in the directory and on related articles.
A form for each enquiry type, built in the form plugin you use, that captures where the enquiry started and passes it to your CRM or inbox with agreed fields, tags and an owner. Follow-up sequences then run in your CRM.
A written test record covering listing pages and filters on desktop and phone, every form type, and the arrival of each test enquiry in your CRM with the right source and owner. It is run on staging and again on the live site.
Metroplex Homebuyers
A real estate investment company that buys homes from owners. We built its WordPress seller forms, which pre-fill property details using the Zillow API, and routed each enquiry to Zoho CRM with tagging and assignment, plus staged email and SMS follow-up.
Wealth by Real Estate
A real estate investing education company selling three courses. We built its funnel around a landing page for each stage, opening with a lead-magnet page that collects an email, and follow-up emails that bring people back to the step they left.
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
An administrator account on the WordPress site and a collaborator invitation to your hosting account, plus the staging copy your host provides, if it offers one.
The IDX provider and plugin you use, access to its dashboard, and any display rules your MLS sets for listings shown on your site.
Access to the form plugin and a user in your CRM, with the fields, tags, owners and pipeline stages each enquiry type should use.
Who answers each enquiry type, and whether a message sent through a provider profile goes to you, to the provider or to both.
The provider categories you want to show, plus each provider's approved description, photo and contact details.
The offers your landing pages will promote, such as a buyer guide or a home-value request, plus any articles, copy and brand files you already have.
One person who signs off the enquiry paths, the profile fields and the test record before launch.
We review the current site, plugins and CRM, then agree the page map, the content types and every enquiry path with its form and recipient.
Article, landing page, profile and listing-block templates are agreed as wireframes or designs, together with the editing fields behind each one.
We build the templates, profile type, listing block and forms on a staging copy and send test enquiries to a test pipeline or tagged test records in your CRM.
Your approver follows the main buyer, seller and provider paths on staging while we run the test record, and nothing goes live before sign-off.
At launch we repeat the enquiry tests on the live site, delete the test entries in your CRM and show your team how to publish articles, landing pages and profiles.
No account layer between you and them. These are the Norml specialists this work runs through.
Founder & Architect
Co-founder · Design & Strategy
Full-Stack Developer
Full-Cycle SEO Specialist
QA Engineer
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect