Wealth by Real Estate: automated sales funnels for real estate education courses

Challenge

Brianna and Michael had valuable high-ticket courses but struggled to convert cold traffic from social media. Selling directly via a simple checkout page overwhelmed users, resulting in lost sales. They lacked a "warm-up" mechanism to build trust with new audiences. They needed a strategic, automated pipeline to guide users from a free lead magnet to the core purchase efficiently without manual intervention.

Key problems:

• High-ticket courses were sold directly to cold Instagram traffic, with no warm-up step

• Visitors saw the full price before they had a reason to trust the course

• No email follow-up for people who showed interest but didn’t buy

• Three product lines, each needing its own path to purchase

Warm-up funnel & email automation

We executed a complete transformation of the sales infrastructure, shifting from direct sales to a fully automated pipeline. The project covered three key phases:

Strategy & Design: We analyzed the course materials to structure a "warm-up" journey. Using Figma, we designed a cohesive brand identity and prototyped the entire funnel interface to ensure a premium user experience.

Web Development: We built custom landing pages for each stage: a Lead Magnet page for capture, a Tripwire page with a Video Sales Letter (VSL) for immediate low-ticket conversion, and a Core Offer page for the high-ticket product with installment options.

Automation: We architected complex email sequences — featuring 3 – 7 follow-up emails per stage — to nurture leads who abandoned the flow. Then tested this logic on the Short-term rental course before scaling to the Long-term and Fix & Flip product lines.

Key deliverables:

• Brand identity and the full funnel designed in Figma

• Lead magnet page in exchange for an email

• Low-ticket tripwire page with a video sales letter, shown right after opt-in

• Sales page for each high-ticket course, with installment payments at checkout

• Email follow-up sequences of 3–7 emails per stage for people who drop off

• The same funnel replicated for Short-term Rental, Long-term Rental, and Fix & Flip

Great partnership

Every stage of the funnel needed its own follow-up sequence, which added up to hundreds of emails. We synchronized with Brianna and Michael to approve the texts.

We built the full funnel for the Short-term Rental course first and tested every moving part separately. Then we replicated it for Long-term Rental and Fix & Flip.