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We redesign WordPress websites that are already live and in use. The new design and navigation are applied to the pages, posts and forms already on your site, and each part is reviewed on a staging copy before visitors see it. Until then, the current site keeps working as it does today.
A few clients we’ve worked with
Norml redesigns WordPress websites in place, without moving them to another platform. We audit the current pages, menus, theme and plugins, design clearer navigation and responsive templates, build them as reusable sections and release them on the live site in one switch or in stages.
The redesign starts with the site as it is today. We record what it holds and what it does for the business before changing how it looks or how visitors move through it.
We list every page, post type, menu, template, active plugin, form and tracking tag, and mark the pages that bring in visits or enquiries according to your analytics. You approve what stays, what gets rewritten or merged and what is removed before design starts.
A menu and page hierarchy rebuilt from the audit, with one name for each service or topic used everywhere on the site. Pages whose address changes get redirects, and internal links are updated to the new addresses.
We test whether the current theme or page builder can carry the new design. The result is a written recommendation: redesign inside the existing theme, or build a custom theme and rebuild your pages in it one at a time, with their content kept in WordPress.
The homepage and the templates most pages share are designed for phone and desktop screens. You approve each one in Figma before it is built.
The design is built as a set of sections, such as headers, content blocks, forms and calls to action, each with its own editing fields. Existing pages are rebuilt from the same set so they match the redesign, and your team can assemble new pages from it in the WordPress admin.
Everything is built and reviewed on a staging copy of your site. The redesign then goes live in one switch after your approval, or in stages, one group of templates at a time, with each release checked before the next one starts.
Diet vs Disease
A nutrition platform whose leads come through search and paid ads. We replaced its Elementor build with a custom WordPress theme based on its brand book, releasing the header, footer, homepage and other pages in turn and checking each against the old site.
The Farm Soho
A New York coworking brand whose WordPress site had grown for a decade, with services called by different names across the site. We set one naming system and service hierarchy, then rebuilt the site section by section, using Git, QA and a staging environment.
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
A WordPress administrator account and collaborator access to your hosting, set up for us rather than shared, so you can remove them after handover. We use them to make the staging copy and release the redesign.
Access to Google Analytics, Tag Manager and Search Console, if you use them, so the audit can show which pages bring in visits and enquiries, and each release can be compared with the baseline.
Logo files, fonts, colors and any brand guidelines, plus the pages, features or plugins that must keep working exactly as they do now.
Pages visitors struggle to find, layouts that break on phones and parts of the site your team avoids editing. Short notes or screenshots are enough.
A named person who approves the audit, the designs and each release, so decisions are made in one place.
We copy the live site to staging, take the inventory, and record current traffic, forms and tracking as the baseline for later checks.
You approve the new menu, page hierarchy and redirect list, and we agree whether the redesign is built inside the current theme or in a new one.
We design the homepage and the shared templates for you to review. The approved designs are then broken into the sections used in the build.
We build the sections and templates on the staging copy and move each existing page onto them. You check every page there before release.
The redesign goes live as agreed. Forms, tracking, redirects and indexing are then compared with the baseline taken at the start.
Your team gets a walkthrough of editing pages and building new ones from the sections.
No account layer between you and them. These are the Norml specialists this work runs through.
Founder & Architect
Co-founder · Design & Strategy
Full-Stack Developer
Full-Cycle SEO Specialist
QA Engineer
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect