Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
Redesign a Miami website around the people evaluating the business.
An established page hierarchy may serve customers well while leaving partners or other audiences without the right information. Norml reviews those routes and designs the revised website around the content each visitor needs, while identifying existing URLs and functions that must survive the change. Our Florida office is in Fort Myers; we work with Miami teams remotely.
A few clients we’ve worked with
What we do
Revise the page system while accounting for existing content, URLs and working enquiry paths.
Where we are, and where you are.
We do not have an office in Miami, and the map is honest about it: the pin is our Florida office in Fort Myers, about 125 miles south-east of our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
One general page carries several different audience journeys.
Partner information is embedded inside customer-focused service copy.
Important proof is only available in a deck outside the website.
A proposed navigation change has no record of affected URLs.
What the website redesign scope covers.
We map the audience routes, retained content and enquiry destinations before changing layouts. The design uses actual offer descriptions and available proof, with multilingual page relationships assessed where relevant. Development, translation and content rewriting are included only when specifically scoped.
Page architecture
Decide which page roles stay, change or merge and record the reasons.
Responsive design
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Launch continuity
Specify URL mappings and acceptance checks for the agreed implementation.
What you get.
The approved scope determines the final deliverables:
- 01
An inventory of pages and functions to retain or change.
- 02
An approved page map and representative wireframes.
- 03
Responsive page designs and reusable component rules.
- 04
A redirect and launch-check specification for the build team.
Our process
How the work runs.
Inventory
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]
Restructure
Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]
Design
Review new layouts with actual service copy and proof.
[ 03 ]
Verify
When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign in Miami questions.
Can we keep pages that already work?
Yes. The preservation review identifies useful content, search entry points and functions. The redesign brief records what stays and what changes.
Does redesign always mean a new platform?
No. We review the current platform and editing model first. A platform change is proposed only when the agreed requirements justify it.
Do you have an office in Miami?
No. Norml Studio’s Florida office is in Fort Myers. We work with Miami teams remotely and agree communication and review arrangements before starting.
Tell us about the current site, the work needed and the team responsible for it.