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We take on WordPress work for agencies: whole sites and single tickets, for your clients or for your agency's own sites. Your designs and copy become a working theme, your review rounds decide what changes, and the finished code goes back to your team with documentation it can maintain.
A few clients we’ve worked with
Norml handles the build: theme, blocks, content types, custom code, staging and QA. Your agency keeps the client relationship, the creative direction and the approvals. Work can arrive as a whole site, as wireframes that need page designs first, or as a single ticket, and support can continue after launch.
Each request starts from decisions your team has already made: the design, the copy and what the client approved. The parts below can be taken alone or combined in one project.
Approved Figma files and copy become a custom WordPress theme with reusable blocks and editing fields. Missing states, such as error messages, empty fields and phone layouts, go to your designer as a list before the build, so nobody has to guess them in code.
When your team supplies wireframes, messaging and copy without final designs, our designers create the pages in Figma within the brand you provide. Your creative lead approves them before development, and each approved section is then built as a block.
Custom post types, taxonomies and fields for what gets published, such as case studies, resources or job listings, plus PHP and JavaScript for behavior the design needs beyond standard blocks. Forms are connected to the CRM or inbox each project uses.
Single tickets or overflow work on WordPress sites another developer built. We read the theme and plugins before changing anything, follow the conventions already in the code, keep each change in its own commit and note what changed and why.
We report to your project lead and work through the review and approval rounds your agency already runs. Questions for the client go through you, and we stay out of client conversations unless you bring us in.
If your agency has its own WordPress developer, we agree who owns which parts of each site and work in the same Git repository under your branching and code review rules, so changes from both teams are reviewed before they reach staging.
At handover the code sits in your repository with a short guide to its templates, blocks and fields, an editing guide for whoever publishes on the site, and a list of plugins and licenses. Accounts created for us are removed or passed to you.
The launch checks agreed on the first project, covering forms, tracking, redirects and production settings, become the checklist for every later launch. After launch, fixes and new pages continue under a monthly plan or as separate projects.
Diet vs Disease
A nutrition platform whose brand had been built by a previous agency and used on social media and in messaging, but never on the website. We applied that brand book as a web design system and a custom WordPress theme, replacing the Elementor build in stages.
Coxit
An AI/ML engineering studio whose content manager handles routine updates, such as new blog posts and job listings, without a developer. We built its WordPress content model, with a template per named engagement, so new service pages extend it.
The Farm Soho
A coworking brand in New York with a fast-moving team. Over nine months we took the technical work off its plate, set up a Git workflow with QA, CI/CD and staging for its WordPress site, and built location pages a content editor can manage without code.
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
Figma files or wireframes, the approved copy and the brand guidelines, with a note on which parts are final and which are still open.
Invitations to the Git repository, the staging site and the WordPress admin in our team's own names, which you can revoke at any time.
Coding conventions, the browsers and devices you test on, any accessibility requirements in the client's contract, and what a ticket must show before you accept it.
A project lead who collects comments from your team and the client and approves each round, so change requests reach us from one place.
Who holds hosting, the domain, paid plugin licenses and analytics for each site, your agency or the client, and who carries out the launch.
The ticket with its expected result, and the way your team normally receives finished work, such as a pull request or a staging link.
The first site or a single ticket shows how questions, reviews and QA move between our teams, so no separate onboarding phase is needed.
We go through the designs, copy and any existing code, then agree the templates, blocks and fields with your lead before the build.
Your team can follow the work there between review rounds, and nothing reaches the live site before your approval.
Feedback arrives through your project lead in rounds. Changes are made on staging and listed per round, so you can pass the list on to the client.
Your team or ours launches, as agreed. The launch checklist is then run on the live site, and its results are recorded for your team.
After handback, the next site or ticket starts with the same conventions and review route, and changes after launch are tested on staging and logged before release.
No account layer between you and them. These are the Norml specialists this work runs through.
Founder & Architect
Co-founder · Design & Strategy
Full-Stack Developer
Full-Cycle SEO Specialist
QA Engineer
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect