Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
Bring accumulated pages into a consistent redesign.
A Sarasota website may have grown through separate service, partner and location additions. We redesign those pages as a connected system while preserving useful content, established URLs and the working parts of the enquiry process.
A few clients we’ve worked with
What we do
Revise the page system while accounting for existing content, URLs and working enquiry paths.
Where we are, and where you are.
We do not have an office in Sarasota, and the map is honest about it: the pin is our Florida office in Fort Myers, about 75 miles north of our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
The task is more than applying the same colour and typography everywhere. Each page type needs a clear purpose, shared patterns and room for the information that makes it different.
New pages use different conventions for the same service details.
A proposed redesign overlooks existing partner destinations.
The enquiry workflow is absent from the visual review.
What the website redesign scope covers.
We inventory page types and dependencies, then design reusable layouts against actual content. Preservation decisions cover navigation, URLs, forms and measurement events. Responsive reviews include the longest and shortest examples, and the migration plan specifies what remains, what changes and how the receiving team will verify enquiries.
Page architecture
Decide which page roles stay, change or merge and record the reasons.
Responsive design
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Launch continuity
Specify URL mappings and acceptance checks for the agreed implementation.
What you get.
The approved scope determines the final deliverables:
- 01
An inventory of pages and functions to retain or change.
- 02
An approved page map and representative wireframes.
- 03
Responsive page designs and reusable component rules.
- 04
A redirect and launch-check specification for the build team.
Our process
How the work runs.
Inventory
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]
Restructure
Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]
Design
Review new layouts with actual service copy and proof.
[ 03 ]
Verify
When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign in Sarasota questions.
Can we retain distinctive case study layouts within a more consistent site?
Yes. Consistency does not require every page to be identical. We define which elements should be shared and where a case study needs its own composition, then test that exception against navigation, editing and responsive requirements.
Does redesign always mean a new platform?
No. We review the current platform and editing model first. A platform change is proposed only when the agreed requirements justify it.
Do you have an office in Sarasota?
No. Norml Studio’s Florida office is in Fort Myers. We work with Sarasota teams remotely and agree communication and review arrangements before starting.
Tell us about the current site, the work needed and the team responsible for it.