Flow mapping
Document the steps and decisions in the selected user tasks.
UX/UI design for the tasks Sarasota buyers and users need to complete.
A Sarasota service website should let a referral find the right specialty and the people behind it without starting from the homepage every time. UX/UI design connects those paths. Norml Studio works from its Florida office in Fort Myers.
A few clients we’ve worked with
What we do
Design flows, screens and interaction states that support a defined user task.
Where we are, and where you are.
We do not have an office in Sarasota, and the map is honest about it: the pin is our Florida office in Fort Myers, about 75 miles north of our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
The interface looks complete until someone uses an edge case.
A referred visitor knows a partner’s name but cannot reach the relevant specialty from the profile.
Empty, loading and error states were left out of the design.
Desktop screens are approved before anyone checks the mobile task.
Developers must guess how controls behave after a click or failed input.
What UX/UI design covers.
We design the referral, service and enquiry journeys together so each screen supports the next decision. We choose the journeys and user roles in scope, then design the information hierarchy, screens, interactions and states. The work may cover a website, dashboard or product workflow. Research and usability testing are specified separately when they need participants or data access.
Interface architecture
Arrange content and controls around the information users need at each step.
Responsive screens
Design representative layouts and behaviours across the agreed devices.
States and handoff
Show validation, empty, loading and error states with implementation notes.
What you get.
The output must explain behaviour, not just show finished screens.
- 01
User-flow maps for agreed tasks.
- 02
Responsive Figma screens and components.
- 03
Interaction and edge-state specifications.
- 04
Developer handoff notes and review criteria.
Our process
How the work runs.
Define tasks
Agree users, goals and the workflows to design.
[ 01 ]
Map flows
Resolve steps, information and decisions before detailed screens.
[ 02 ]
Design states
Create responsive screens and interaction variants.
[ 03 ]
Hand off
Document behaviour and review implementation where included.
[ 04 ]
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX/UI design for Sarasota websites and products questions.
How is this different from web design?
Web design covers the public page system and buyer journey. UX/UI design can also cover application screens and the states of specific user tasks.
Does this include user testing?
Testing can be scoped with recruitment and a method. A design review alone is not presented as user research.
How should a referral find a named partner?
We connect the person’s profile to the relevant specialties and give that visitor a clear next action from either entry point.
Do you have a Sarasota office?
No. Norml Studio’s Florida office is in Fort Myers. We work with Sarasota companies from there.
See the complete scope for flows, interfaces, states and handoff.