Strategy before design
What the site has to prove, to whom, and in what order. Agreed before anything is styled, so design review is about design.

Norml Studio’s Florida office is in Fort Myers. We are not a local general-purpose shop: we design and build websites for B2B and product companies, most of them outside Florida, and the work is the same whether the client is ten minutes away or three time zones out.
A few clients we’ve worked with










The site was built once, by someone who has since moved on, and nobody left can change it.
It looks fine on a phone in the showroom and falls apart on the page a buyer actually reads.
The quote covered design and build, and said nothing about redirects, analytics or who owns the domain.
Every content change goes back to the agency, so the site stops reflecting the business within a year.
The company sells to other businesses, and the website was built as though it sells to walk-in customers.
The same scope we run for clients anywhere. Web design in Fort Myers is not a different discipline; being nearby only changes how easy it is to meet.
What the site has to prove, to whom, and in what order. Agreed before anything is styled, so design review is about design.
Which pages exist, what each one is for, and how a visitor gets from a search to an enquiry. A page map you can hand to anyone.
Components, states and responsive rules rather than a stack of static screens, so page ten looks like page one and a new page does not need a designer.
WordPress your team can edit, or a Next.js front end where the job needs one. Responsive web design in Fort Myers means the same thing it means everywhere: the layout holds at every width, and we measure it rather than assume it.
Moving off a page builder or an inherited theme without losing the rankings you already have. Redirect mapping and URL parity are planned work, not a hope.
Search Console, analytics and conversion tracking configured at launch, so you can tell which pages earn and which do not.
The files, the design system, the accounts in your name, and a session with your team. Nothing about the site should depend on us staying.
The exact scope depends on the page count and the stack. A typical engagement hands over the following:
A page map covering every URL, its job, and what links to it.
A Figma design system with components, states and responsive rules.
Page content written against what the business actually sells.
A built site on WordPress or Next.js that your team edits without a developer.
A redirect and launch plan, so an existing site keeps the traffic it has.
Analytics and Search Console configured on day one.
Every account and file in your name, plus a handover session.
The same services we run everywhere, in the order a website usually needs them. Each one can be taken on its own.
Our process
We read the analytics, the current site and how enquiries actually arrive. Not a questionnaire. You get the diagnosis first.
[ 01 ]Page map and URL plan, agreed before design starts. A sitemap you can argue with.
[ 02 ]Wireframes, then the system in Figma. Components and states, not screenshots.
[ 03 ]WordPress or Next.js, structured so your team can extend it without calling us.
[ 04 ]Redirects, analytics, Search Console, speed, then the files and the session that make you independent.
[ 05 ]