Preservation review
Identify useful pages, search entry points, forms and components before replacing them.
Redesign the structure as well as the visible pages.
A St. Petersburg redesign should leave the business with coherent page patterns and clear operational responsibilities. We review the existing structure, content and dependencies alongside the visual identity before defining what changes.
A few clients we’ve worked with
What we do
Revise the page system while accounting for existing content, URLs and working enquiry paths.
Where we are, and where you are.
We do not have an office in St. Petersburg, and the map is honest about it: the pin is our Florida office in Fort Myers, about 135 miles north-west of our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
A refreshed appearance can leave the same maintenance and enquiry problems underneath. The redesign needs preservation decisions and a practical model for adding or updating content after launch.
New visual designs retain an unsuitable service hierarchy.
Each added page requires a different editing process.
Existing integrations and account owners are missing from the brief.
What the website redesign scope covers.
We inventory page roles, functional connections and useful URLs, then design reusable patterns around the B2B offer. The migration plan covers content, redirects, forms and measurement behaviour. Handover requirements are reviewed before launch so the company knows how the redesigned system is maintained and which dependencies remain.
Page architecture
Decide which page roles stay, change or merge and record the reasons.
Responsive design
Test hierarchy, content length and enquiry paths across desktop and phone layouts.
Launch continuity
Specify URL mappings and acceptance checks for the agreed implementation.
What you get.
The approved scope determines the final deliverables:
- 01
An inventory of pages and functions to retain or change.
- 02
An approved page map and representative wireframes.
- 03
Responsive page designs and reusable component rules.
- 04
A redirect and launch-check specification for the build team.
Our process
How the work runs.
Inventory
Review existing pages, search data where available and the work performed by forms and integrations.
[ 01 ]
Restructure
Agree content ownership, page roles and which existing paths must be preserved.
[ 02 ]
Design
Review new layouts with actual service copy and proof.
[ 03 ]
Verify
When implementation is included, check redirects, forms and critical pages before and after release.
[ 04 ]
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign in St. Petersburg questions.
Can a redesign retain our current branding but change the underlying structure?
Yes. Visual identity and information architecture are separate decisions. We can retain approved brand elements while revising page relationships, templates and enquiry paths, with the current content and functional requirements used to verify the result.
Does redesign always mean a new platform?
No. We review the current platform and editing model first. A platform change is proposed only when the agreed requirements justify it.
Do you have an office in St. Petersburg?
No. Norml Studio’s Florida office is in Fort Myers. We work with St. Petersburg teams remotely and agree communication and review arrangements before starting.
Tell us about the current site, the work needed and the team responsible for it.