Optional analytics, advertising and case-study videos are off. Allow them all, or open settings to choose. Privacy policy
Back to case studies
Visit website
Personal Injury Cases
Practice coverage
SEO foundation
Automated reviews
Kremenchuker Law Group had 25 years of practice, two offices, and a team of 16 — but the website didn't reflect it. Most practice areas had no dedicated pages, leaving the firm invisible in search for the cases it needed most. The website looked less established than a practice of this scale and tenure actually was. Without practice-area pages, paid campaigns had no landing destinations and search had nothing to index. Low personal injury case volume was a direct consequence — the firm's core practice had no search presence to draw inquiries.
Key problems:
Low personal injury case inquiries — the firm's core business challenge
No dedicated pages for personal injury sub-types, immigration, criminal defense, or hurricane claims
Website did not reflect the firm's actual scale or 25 years of practice
No local SEO presence or directory citations to support credibility and search visibility
We started with architecture, mapping every practice area and sub-practice into a page hierarchy that could support both organic search and paid campaigns. The firm served clients in five languages — English, Russian, Ukrainian, Spanish, and French Creole — so the site was built multilingually from the ground up, matching how Southwest Florida's communities search for legal help.
Each practice area got dedicated pages built around how potential clients in the region search: personal injury sub-types like truck accidents, pedestrian accidents, and underpaid insurance claims — each with its own URL and content. The visual structure was built to reflect the firm's actual scale, giving first-time visitors a clear sense of an established, credible practice.
Alongside the website, we launched local SEO across directories and built an automated review collection system connected to their CRM. Clients who completed cases received structured follow-up prompts — turning an active client base into a steady stream of reviews that build trust with new visitors.
Key deliverables:
Full multilingual website across English, Russian, Ukrainian, Spanish, and French Creole
Dedicated pages for every practice area and sub-practice
SEO architecture covering practice areas, sub-practices, and Southwest Florida locations
Local SEO setup across directories with citation building
Automated review collection integrated with CRM
The scope was well-defined from the start — five practice areas, two offices, five languages, a specific market.
Leo's 25 years in Southwest Florida courts meant the content decisions had real grounding. Practice area priorities, local nuance, client communication — the direction was there. We expanded website structure, the lead system, and the SEO foundation.
