Existing-site inventory
Record pages, traffic entry points, forms, integrations and publishing owners.
A Tampa website redesign with the existing business accounted for.
A redesign often begins when a company's offer changes faster than its site. The old website may still carry useful search pages, sales links and working forms. We inventory those assets, decide what to keep and rebuild the experience around the current offer. Norml Studio works with Tampa teams from its Fort Myers office.
A few clients we’ve worked with
What we do
Change the website without losing track of the pages and workflows already in use.
Where we are, and where you are.
We do not have an office in Tampa, and the map is honest about it: the pin is our Florida office in Fort Myers, about 125 miles north of our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
The new design is ready, but nobody has a plan for the old site.
Sales still uses URLs that the proposed sitemap removes.
Content owners have not decided what to retain, merge, rewrite or retire.
Existing forms and integrations are treated as details for launch week.
The team wants a new CMS but has not tested routine editing tasks.
What the redesign scope includes.
We audit the current site before drawing a replacement. The plan connects page inventory, content decisions, responsive design, development, redirects, forms and analytics. A partial redesign is possible when selected parts of the current system should stay.
Content change map
Decide what stays, moves, merges, rewrites or leaves the site.
Responsive redesign
Create layouts and reusable components against the approved page roles and content.
Migration planning
Map old URLs to new destinations and test redirects and metadata continuity.
Release verification
Check the key buyer paths, forms, search signals and editing access after launch.
What you get.
The redesign handoff records both the new website and the decisions made about the old one.
- 01
A current-site inventory and preservation plan.
- 02
An approved sitemap and content change map.
- 03
Responsive designs and the developed templates in scope.
- 04
Redirect and launch checklists.
- 05
Production verification and an editing handover.
Our process
How the work runs.
Audit
Identify valuable pages, broken paths and working systems to retain.
[ 01 ]
Decide
Agree the new structure and content changes before design.
[ 02 ]
Design and build
Create the approved experience and migrate the agreed content and tools.
[ 03 ]
Release
Test redirects, forms, tracking and publishing on the live site.
[ 04 ]
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for Tampa B2B companies questions.
Do we need a new platform?
We compare the current platform with the editing and integration requirements before recommending a change.
Can some pages stay as they are?
Yes. We document the boundary between retained and rebuilt pages and test how they work together.
Will we keep our rankings?
No agency can guarantee rankings. We reduce avoidable disruption with URL mapping, redirects, metadata checks and production verification.
Do you have a Tampa office?
No. Our Florida office is in Fort Myers; we can run the redesign with a Tampa team from there.
The central redesign service covers the full audit-to-launch scope.