Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Give the first pages clear jobs and room for the next offer.
We map a startup website around the information available now and the questions its first audiences need answered. The structure stays small enough to maintain while defining how later products or audiences can be added.
A few clients we’ve worked with
What we do
Information architecture for startups: page purpose, navigation structure, expansion rules.
What information architecture needs to account for.
A future business plan does not require an empty page for every idea.
The same short explanation should not be duplicated across several audience URLs.
A pivot should trigger deliberate content and URL decisions.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
Information architecture scope.
The scope connects page purpose, navigation structure and expansion rules.
Page purpose
Assign each proposed page an audience, question and next step. Combine pages that cannot yet support distinct useful content.
Navigation structure
Connect the offer, evidence, company and contact information without hiding the main action behind speculative sections.
Expansion rules
Define stable URLs and reusable content relationships. Record what new evidence would justify a separate audience or product page.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
Information architecture deliverables.
Keep the agreed information architecture decisions and outputs in a reviewable handoff.
- 01
Page map with purpose and audience
- 02
Navigation and URL specification
- 03
Rules for adding or retiring pages
Our process
How we approach information architecture.
Inventory usable content
List current facts and visitor questions before drawing a large sitemap.
[ 01 ]
Map the smallest useful structure
Connect the necessary explanations and actions with clear page boundaries.
[ 02 ]
Test future changes
Review how a new offer or audience would fit without assuming it belongs in the current release.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for startups: questions.
Can the first site be one page?
Possibly, when one page can answer the relevant questions and support the intended action. The architecture decision follows the content and audience needs.
Will every investor question become a public page?
No. The map distinguishes public website information and material better handled through an appropriate private process.
Discuss information architecture for the stage your company is at now.