Blogger to WordPress migration
Bring your Blogger archive into WordPress with the posts, comments, images, and old links checked before the switch. Norml prepares the destination, maps the available export, and builds the layouts your publication needs. We pay particular attention to the difference between a domain you control and addresses that remain on blogspot.com.
A few clients we’ve worked with
What we do
Move Blogger to WordPress with post and comment checks, image reconciliation, author mapping, and a plan for existing blog links.
What the migration covers
Blogger content backups and theme backups are separate. We inspect the available archive and verify that its format can be processed by the chosen WordPress import route.
- Solution
- Migrations
- Current platform
- Blogger
- Destination
- WordPress
- Posts, pages and commentsWe map the agreed article archive, dates, labels, authors, and comment records into WordPress. The import is tested on representative posts, including long comment threads and embedded content. Draft or private material stays unpublished until its destination status has been confirmed.01
- Images and embedded contentA readable article can still depend on images hosted elsewhere. We inventory those sources, copy the agreed owned media where access permits, and update content links. Embedded videos, galleries, downloads, and captions are checked separately so the archive remains usable after the source account changes.02
- Publication design and editingWe build WordPress article templates, archive pages, navigation, and author presentation around the approved publication structure. Blogger’s theme is a design reference, not an installed WordPress theme. Your team reviews the controls needed for new posts and routine edits before the transfer is completed.03
- Legacy addresses and redirectsWe map date-based post paths, labels, pages, and important inbound links. A custom domain allows different redirect control than a blogspot.com address. The launch plan identifies which redirects can be implemented, which links should be updated, and what must remain available on the old blog.04
Client reviews
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
What we need before the move
- Blog ownership and source archivesProvide authorized Blogger access, the available content backup or Google Takeout archive, original media, domain ownership, and WordPress hosting access. Identify multiple authors and any custom redirects, feeds, or embedded tools.01
- Historical and URL limitsComment completeness and image portability need a tested sample, not an assumption based on the existence of a backup file. We do not promise unchanged search rankings or server-level control over a blogspot.com address that you do not host.02
How we prepare the move
- [Inspect the backup and link map]Step 01
Compare the source blog with its archive, identify the available format, and record the URL patterns and media sources. Agree what will move and what needs separate capture.
- [Test an article sample]Step 02
Import posts with comments, authors, labels, and images. Check formatting, threading where supported, links, and editor behavior before transferring the remaining archive.
- [Reconcile and publish]Step 03
Compare the approved inventory with the destination, complete the redirect plan, and connect the domain. Verify public articles, important old links, and any retained source-blog entry points after launch.
The people who do this work.
Meet the whole teamNo account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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From the Norml blog.
Questions about the migration
Can comments and embedded images move?
We test the available export and media access before confirming coverage. Comments need their authors, dates, and relationships reconciled. Images may still point at an external host even when the article text imports successfully.
How are old Blogger links handled?
We build an address map and check the control available for your custom domain or blogspot.com account. Supported redirects and source-blog updates are planned explicitly. Keeping post titles alone does not preserve their previous URLs.
Can you import a Google Takeout backup?
We inspect the archive and its content format, then verify a compatible WordPress import or conversion route. Blogger documents both current Takeout feed files and older XML backups; compatibility must be checked against the selected tool.
Plan your Blogger migration
Share your current website, the features you rely on, and what needs to change. We will review the WordPress requirements and identify the content, rebuild work, and launch checks your move needs.