Max Tymoshyn, founder of Norml Studio
Max TymoshynFounder, Norml Studio

Ecwid to Shopify migration

Move your Ecwid catalog into Shopify with a clear decision about the website around the store. Norml maps the products and agreed customer records, builds the destination storefront, and checks the links and sales channels that lead shoppers to it. An embedded Ecwid shop and an Ecwid Instant Site need different launch plans.

What the migration covers

We separate Ecwid’s store data from the surrounding website and its content. The project defines whether that website remains in place or becomes part of the Shopify rebuild.

Solution
Migrations
Current platform
Ecwid
Destination
Shopify

Catalog, options and inventory

We inspect the Ecwid catalog export and map names, SKUs, descriptions, prices, images, categories, and available option data. A trial import checks the products with variations or custom purchase choices. Stock is reconciled against the agreed source of truth before launch.

Customer and order records

Ecwid provides separate exports for customers and orders. We agree which fields and history the destination needs, then select an appropriate import route. Reconciliation covers customer associations, order totals, option values, and fulfillment status so old records remain distinguishable from new purchases.

Host website and product links

For an embedded store, we review the host website’s navigation, product links, and content alongside the Ecwid data. A Shopify storefront may replace the shop while the surrounding website remains. We agree domain and URL ownership, then map old product entry points to their new destinations.

Sales channels and store behavior

Payment, shipping, marketing, fulfillment, and sales-channel connections need destination configuration. We check which systems use Ecwid product identifiers and how the Shopify identifiers will replace them. Recent orders, inventory changes, and outstanding fulfillment work are included in the final handoff.

What we need before the move

Ecwid and host-site access

Provide Ecwid access, the account plan, available exports, domain details, and access to the surrounding website where applicable. Include the connected sales channels and examples of products with options, digital delivery, or recurring charges.

Billing and channel boundaries

Subscriptions, saved payment methods, gift-card balances, and existing channel listings are not assumed transferable. Each needs a supported transition plan. The host website’s unrelated content or functionality is included only when explicitly part of the project.

How we prepare the move

  1. Map the shop’s surroundings

    Document where shoppers find the store, which system owns each URL, and which records are available for export. Agree the destination storefront and retained history.

  2. Trial catalog and record imports

    Populate representative Shopify products and verify options, imagery, prices, and stock. Check customer and historical-order samples against the source before processing the full agreed data set.

  3. Reconnect and launch

    Test checkout and the required operational connections, reconcile final records, and update the agreed host-site links and domain settings. Verify old product entry points and explain where staff handle outstanding Ecwid orders.

Questions about the migration

What happens to the website around the store?
It can remain, be updated to link to Shopify, or be included in a wider rebuild. We confirm who controls that website and its URLs before choosing the approach. Exporting Ecwid data does not migrate the surrounding site.
Can product URLs be kept?
We inspect the existing addresses and the systems that control them. Where paths change, we prepare supported redirects or update links on the host website. Embedded routes need particular attention because the host and store may handle different parts of the address.
Can sales-channel connections stay unchanged?
We review each connection and its product identifiers. Some need reauthorization, remapping, or a replacement app. Catalog import alone does not prove that marketplace, advertising, or fulfillment connections are ready.
Share your current website, the features you rely on, and what needs to change. We will review the Shopify requirements and identify the content, rebuild work, and launch checks your move needs.

Plan your Ecwid migration

Discuss your migration