HubSpot CMS to WordPress migration
Use WordPress for your website while keeping the HubSpot tools your marketing team relies on. Norml rebuilds the page templates, transfers the agreed content, and reconnects forms and tracking. We separate the website move from CRM records and marketing workflows so the scope is clear and existing lead handling can be checked deliberately.
A few clients we’ve worked with
What we do
Move HubSpot CMS pages and blog content into WordPress while planning forms, tracking, dynamic content, redirects, and editor access.
What the migration covers
HubSpot can export website content, but a usable WordPress site also needs templates, structured fields, and replacement decisions for HubSpot-specific behavior.
- Solution
- Migrations
- Current platform
- HubSpot CMS
- Destination
- WordPress
- Pages, blog posts and assetsWe inventory website pages, landing pages, blog content, authors, and downloads. Available HTML and content-data exports are inspected for coverage, then mapped into WordPress. Asset locations, metadata, internal links, and unpublished content are checked before the source is retired.01
- Templates and reusable modulesHubSpot modules become agreed WordPress templates, fields, and reusable sections. We identify the blocks editors need for campaigns and routine page changes. Custom module behavior and embedded scripts are reviewed individually; exported HTML alone does not supply the WordPress editing model.02
- Forms and HubSpot trackingIf HubSpot remains your CRM, we plan the forms, tracking, and account connections needed on WordPress. Tests cover submission delivery, field mapping, attribution settings, and consent behavior in the agreed configuration. Existing CRM workflows remain a separate system with their own owner.03
- Dynamic and gated contentHubDB pages, personalized content, membership restrictions, and multilingual routes require explicit destination designs. We map the content records and define the conditions that control access or display. Redirects are prepared for changed page paths, including landing pages used by active campaigns.04
Client reviews
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
What we need before the move
- Content and account accessProvide HubSpot content-export permissions, the module and form inventory, domain ownership, and WordPress hosting access. Include campaigns or forms that must remain available during the switch and identify who owns the CRM configuration.01
- Website versus CRM scopeThe website migration does not move your HubSpot CRM, email program, lists, or automation history to another platform. Changes to those systems are separately agreed. Gated content needs a verified access model before its destination pages become public.02
How we prepare the move
- [Separate content and dependencies]Step 01
Map page types, modules, dynamic data, forms, and active campaign links. Agree which HubSpot services stay connected and which website functions need replacement.
- [Build a representative template]Step 02
Transfer a content sample and rebuild its editing controls. Verify a lead form and any linked records or access rules before completing the remaining templates.
- [Validate and connect the domain]Step 03
Reconcile content, test campaign destinations, forms, tracking configuration, and redirects. Switch the domain under the agreed launch plan and verify the public site and editorial handoff.
The people who do this work.
Meet the whole teamNo account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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Questions about the migration
Can we keep HubSpot forms and CRM?
Yes, the website can use WordPress while HubSpot remains the CRM. We verify the available embed or plugin route and your required form behavior. The migration scope states which tracking and lead-handling connections are included.
What happens to HubDB or gated pages?
They need a destination content model and access-control decision. We inspect the source data and rules before selecting a replacement. Publishing exported HTML does not preserve restricted access or dynamic behavior.
Is a HubSpot page report enough for migration?
No. HubSpot distinguishes reports containing page metrics from exports containing HTML content. We use the appropriate content sources and reconcile them with the live page inventory.
Plan your HubSpot CMS migration
Share your current website, the features you rely on, and what needs to change. We will review the WordPress requirements and identify the content, rebuild work, and launch checks your move needs.