Shopify and Klaviyo integration
Connect Shopify and Klaviyo with verified customer profiles, store events and subscription settings. We review the native connection and any existing tracking, then check the data your marketing team will rely on before new flows are activated.
A few clients we’ve worked with
What we do
Connect Shopify and Klaviyo with verified customer profiles, store events and subscription settings.
What the connection includes
We agree on the records, fields and operating rules before connecting Shopify and Klaviyo. The scope below defines the work to review together.
- Solution
- Integrations
- Connected systems
- Shopify + Klaviyo
- Data flow
- Shopify supplies supported customer, product and order information to Klaviyo. Optional Klaviyo-to-Shopify profile updates are configured only for agreed fields; store orders remain owned by Shopify and permission settings are reviewed separately.
- Native connection and data coverageWe inspect the Shopify app connection, its permissions and synchronization settings. The scope identifies the customer and order information needed in Klaviyo and checks representative records against the store.01
- Onsite tracking and existing scriptsTheme code, app embeds and older marketing integrations can overlap. We review the active tracking routes and verify the events available under the store’s consent setup instead of assuming every visit is identifiable.02
- Subscriber settings and historyCustomer import, email subscription and SMS permission are different concerns. We review historical synchronization, selected lists and any return-sync options, including their effect on existing profiles and live flows.03
Client reviews
“Norml Studio's professionalism and responsiveness were impressive.”
“They were proactive in suggesting improvements we hadn't considered.”
“They delivered what they said they would, on time.”
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
“Their level of dedication to the success of the project and GoPetZen's business as a whole is unique.”
What we need to scope the work
- Store and marketing account accessProvide the Shopify store, Klaviyo account and existing integration inventory. We verify the permissions and current connection options before changing a working app or removing older code.01
- A decision on existing flowsIdentify active campaigns and flows, their triggers and the list used for new subscribers. The release plan controls whether newly synchronized or historical activity can enter those flows.02
- Permission and ownership rulesConfirm checkout opt-in behavior, sign-up forms and the system responsible for each profile field. The connection does not provide a blanket consent determination or promise higher revenue or deliverability.03
How we build and check the connection
- [Audit the connected sources]Step 01
Compare Shopify customer and order samples with Klaviyo records. Identify missing data, duplicate events and older integrations before choosing the changes.
- [Configure and verify]Step 02
Apply the agreed native settings and check profiles, supported events and subscription states. Test opted-in and non-subscribed customers with approved test data.
- [Release with a documented event map]Step 03
Review historical data and flow exposure, then verify current activity after release. Hand over tested events, field ownership, consent settings and checks for future theme or app changes.
The people who do this work.
Meet the whole teamNo account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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From the Norml blog.
Integration questions
What does the native Shopify integration cover?
It supports customer and order data, onsite tracking setup and configurable data synchronization. We verify the current options against your store and list the fields and events included in your project.
How do you prevent duplicate events?
We inspect app settings, theme scripts and older connections together, then compare event identifiers and timing. An extra tracking snippet is not added until its role and overlap are understood.
Does every customer become subscribed?
No. Customer data and marketing subscription state are handled separately. We review Shopify’s opt-in settings and the Klaviyo list configuration, including email and SMS distinctions.
Can you send profile updates back into Shopify?
Where the native integration supports it, selected fields can be configured for a return sync. We agree on those fields and the owner of each value; the project does not assume unrestricted two-way synchronization.
Connect Shopify and Klaviyo.
Share your website and one example of the record you need in Klaviyo. We will review the existing setup, agree on the data mapping and identify the access needed.