Max Tymoshyn, founder of Norml Studio
Max TymoshynFounder, Norml Studio

Wix to Shopify migration

Move a Wix Stores catalog into a Shopify storefront with its options, stock, and purchase flow checked together. Norml reviews the available exports, maps products and customer records, and builds the destination store. Wix apps, digital downloads, and booking features receive separate decisions so their requirements are visible before launch.

What the migration covers

This migration covers a working store. We compare Wix’s export with the products customers see and agree how each required feature will work in Shopify.

Solution
Migrations
Current platform
Wix
Destination
Shopify

Physical products and options

We inspect the Wix product-export format used by your store, then map products, variants, media rows, SKUs, prices, and stock. A trial import includes option combinations and multiple images. The resulting Shopify product must match the agreed purchase choices, not merely appear in an import report.

Digital products and app-owned data

Wix’s documented product-list export excludes digital products. We inventory downloadable assets, delivery rules, and customer access separately. Bookings, memberships, reviews, and other Wix apps also need their own export and destination review; the product file cannot stand in for those systems.

Customers and past orders

We identify the customer and order records available for transfer, agree the retained history, and choose a supported import route. Customer profiles and order history are handled separately. Sample checks cover duplicate contacts, order totals, status, and the association between an order and its customer.

Storefront and launch operations

We rebuild navigation, collections, product pages, and supporting store content in Shopify. Shipping, payment configuration, customer messages, analytics, and redirects are checked before the domain switch. New orders and stock changes during the build are included in the final reconciliation.

What we need before the move

A complete selling inventory

We need Wix Stores access, your product types, active apps, original files, domain ownership, and the Shopify destination. Include any manual order handling or external fulfillment tool your team currently uses.

Feature and account boundaries

Passwords are not transferred through Shopify’s customer CSV. Subscriptions, gift-card balances, booking appointments, and digital entitlements require explicit feasibility decisions. Any paid app or plan needed for the agreed behavior is identified before implementation.

How we prepare the move

  1. Inspect export coverage

    Compare the available Wix files with the current catalog and app list. Flag missing product types or fields and agree a route for each required data set.

  2. Build and sample-test

    Create the Shopify storefront and import representative records. Review product options, image associations, stock, and how customers reach the checkout.

  3. Prepare the final switch

    Test payments and shipping with approved methods, reconcile recent orders and inventory, and activate mapped redirects. After connecting the domain, verify public product pages and the agreed operational handoff.

Questions about the migration

How do Wix product options map?
We inspect the values and combinations in your store, then define Shopify options or a suitable product-configuration approach. A product with personalization fields or unusual choices may need different handling than a size-and-color product.
Can digital products move?
They need separate preparation because the documented Wix product-list export does not include them. We confirm access to the original files and choose how Shopify will deliver them and manage existing customer access.
What happens to past orders?
We agree whether history should be imported or retained for reference, then verify the supported fields and sample records. A contact import does not carry order history, and imported historical records must not trigger duplicate delivery.
Share your current website, the features you rely on, and what needs to change. We will review the Shopify requirements and identify the content, rebuild work, and launch checks your move needs.

Plan your Wix migration

Discuss your migration