Flow mapping
Document the steps and decisions in the selected user tasks.
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A Boca Raton buyer may compare several offers and gather input from colleagues before contacting a vendor. UX/UI design gives each role a clear path to relevant proof. Norml Studio works from its Florida office in Fort Myers.
A few clients we’ve worked with










Design flows, screens and interaction states that support a defined user task.
We do not have an office in Boca Raton, and the map is honest about it: the pin is our Florida office in Fort Myers, about 145 miles by road from our Fort Myers office. The distance changes how easy it is to meet, not how the work runs.
Different decision makers all land on one broad page with no way to compare offers.
Empty, loading and error states were left out of the design.
Desktop screens are approved before anyone checks the mobile task.
Developers must guess how controls behave after a click or failed input.
We map roles, comparison tasks and supporting evidence into distinct page and interface states. We choose the journeys and user roles in scope, then design the information hierarchy, screens, interactions and states. The work may cover a website, dashboard or product workflow. Research and usability testing are specified separately when they need participants or data access.
Document the steps and decisions in the selected user tasks.
Arrange content and controls around the information users need at each step.
Design representative layouts and behaviours across the agreed devices.
Show validation, empty, loading and error states with implementation notes.
The output must explain behaviour, not just show finished screens.
User-flow maps for agreed tasks.
Responsive Figma screens and components.
Interaction and edge-state specifications.
Developer handoff notes and review criteria.
Our process
Agree users, goals and the workflows to design.
[ 01 ]Resolve steps, information and decisions before detailed screens.
[ 02 ]Create responsive screens and interaction variants.
[ 03 ]Document behaviour and review implementation where included.
[ 04 ]
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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