Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Organize financial products, audiences and datasets clearly.
Norml maps the pages, navigation and content relationships of a financial website. Audience routes, product explanations and public data collections receive distinct structures with explicit links between them.
A few clients we’ve worked with
What we do
Information architecture for fintech companies: audience navigation, data collection structure, url and link map.
Questions to resolve for information architecture.
Each page needs a distinct purpose within the navigation.
Content relationships must support clear URLs, breadcrumbs and useful internal links.
Institutional, partner and individual audiences may need different product explanations.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The scope below applies to the agreed financial website or platform workflow. We confirm the source material and responsible owners before work begins.
Audience navigation
Separate routes for institutions, partners and end users while keeping company information shared. Name sections using terms your audiences recognise.
Data collection structure
Define directories, detail pages, filters and related content around the fields you can publish. Record empty and restricted-data states.
URL and link map
Specify stable URLs, breadcrumbs and contextual links. Identify overlap between product, industry and audience pages before duplication enters the CMS.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“Norml Studio's professionalism and responsiveness were impressive.”
Information architecture deliverables.
The handoff records the financial product and publication boundaries agreed for this work.
- 01
Sitemap with individual page purposes
- 02
URL, breadcrumb and internal-link map
- 03
Content-model and publication rules
Our process
How we approach information architecture.
Review the inputs
Inventory existing pages and group the questions the website needs to answer.
[ 01 ]
Develop and check
Draft the navigation and relationships using representative audience journeys.
[ 02 ]
Verify and hand over
Review the map against real content and resolve duplicate or unsupported page types.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for fintech companies: questions.
Can a public directory sit beside our main website?
Yes. The architecture defines its navigation, URLs and links to the marketing site, with clear boundaries around authenticated information.
Does every audience need a separate page?
Only when its eligibility, product explanation or next step differs enough to justify one. Shared content stays in a common location.
Discuss the information architecture scope, source material and dependencies for your financial website.